Radisson Blu Grows Its Footprint in Latin America With a Resort Signing Near the Coast of Ecuador

USA, Minneapolis, Minnesota. September 10, 2021

Radisson Hotel Group Americas announced the signing of Radisson Blu Hotel & Residences, Punta Blanca in Ecuador. The newly constructed hotel is only one mile from stunning beaches along the Pacific Ocean. Guests will be able to book a variety of residences in five different layouts for up to eight guests. The hotel will open with 50 residences, with the remaining 150 units opening within the following 24 months. Construction has begun and the hotel is set to open in the fall of 2022.

While visiting the hotel, guests can indulge in delicious cuisine with unique flavors from local ingredients at the onsite restaurant or enjoy craft cocktails with scenic views at the rooftop bar. The hotel will also feature an outdoor pool with aquatic playgrounds for kids, a full-service spa, a beach club with a snack bar, a soccer field, and volleyball courts. Additional amenities will include a fitness center, business center, and meeting space.

"We are very excited to be adding another premier Radisson Blu hotel in Latin America with the help of our fantastic ownership team, Consorcio TPB," said Paul Adan, managing director, Latin America and Caribbean, Radisson Hotel Group Americas. "This phenomenal hotel will boast stunning views, exceptional amenities, and one-of-a-kind service. Together, our teams are well-positioned to make Radisson Blu Hotel & Residences, Punta Blanca an unforgettable destination for all who visit."

Radisson Blu Hotel & Residences, Punta Blanca is a less than two-hour drive from Guayaquil's José Joaquín De Olmedo International Airport. Punta Blanca is a beach enclave located on the Santa Elena Peninsula on Ecuador's southwestern coast. The area is home to natural marvels serving as idyllic scenery for travelers interested in whale watching, paragliding, or catching waves at world-renowned surf beaches Montañita and Mar Bravo.

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Revenue Management: Monetizing All Offerings


Of all the departments within hotel operations, Revenue Management may have been the hardest hit, due to the pandemic. The logic goes - no revenue, no need for revenue managers - so many industry professionals were furloughed. If business rebounds in 2021, as expected, then hotel management will have to determine when prevailing occupancy levels justify bringing back their revenue management team. Also, the pandemic seems to have exposed some weaknesses in the traditional RevPAR models. There is a growing understanding that it is no longer sufficient to use a "revenue per available room" model; instead, hotels are adopting a TRevPAR model (total revenue per available room). This model recognizes that revenue streams from other departments are just as important as the revenue gained from rooms. As a result, hotels are looking at ways to monetize any and all hotel offerings - from dining outlets and spas to outdoor function spaces and local partnerships. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.