USA, Long Beach, California. September 09, 2025

Ensemble today announced the official opening of La Bahia Hotel & Spa, a newly developed 155-room luxury resort built from the ground up anchoring Main Beach in Santa Cruz. The debut marks a major milestone for Ensemble's West Coast portfolio, delivering the first true luxury hospitality offering in the region and positioning the Santa Cruz waterfront as a year-round destination for high-end travel, events, and wellness.

Located where the beautiful Monterey Bay meets the Pacific Ocean, La Bahia Hotel & Spa is a new purpose-built luxury resort and stands on a site long considered one of Santa Cruz's most historically significant-and underutilized-parcels. The idea for a hotel at this location was originally conceived in the 1980s by the Seaside Company, a long standing property developer, owner, and visionary in Santa Cruz. The property's Spanish-Mediterranean heritage and 100 year old iconic bell tower have now been reinterpreted through a $100-plus million development led by Ensemble. The resort is managed by Ensemble's in-house hospitality division.

"The opening of La Bahia represents the culmination of four decades of visioning, planning, and execution-not just for Ensemble, but for the City of Santa Cruz and its community," said Conrad Garner, Managing Director of Ensemble. "This project exemplifies the type of legacy asset we seek to create: rooted in place, responsive to history, and built to add long-term value through exceptional design, operations, and experience."

The new luxury resort includes four distinct culinary venues, a rooftop spa with indoor and outdoor treatment rooms, 13,000-plus square feet of meeting and event space, and a full catalog of curated partnerships and programming. Guestrooms-including 29 signature suites-feature custom furnishings and refined design details inspired by Mediterranean architecture and coastal California aesthetics, with the majority of rooms offering expansive views of the Pacific Ocean.

Key elements of the development include:

- Oceanfront pool deck with private cabanas, expansive rooftop event deck, and outdoor wellness amenities, including an ocean view sauna.

- Signature restaurant, champagne bar, and Pacific Rim-inspired culinary programming.

- Robust experiential offerings, including surf partnerships, Lincoln brand collaborations, and curated excursions into redwoods, marine sanctuaries, and local artisan spaces.

- Preservation and integration of the original 1926 bell tower into the new hotel.

"La Bahia is a flagship addition to Ensemble's portfolio, and one of our most ambitious new-build projects to date," said Kristi Allen, Executive Vice President of Hotels at Ensemble. "Our goal was to introduce something truly distinctive to Santa Cruz-an upscale resort that respects the soul of the community while delivering the elevated service, amenities, and design that define the next generation of California hospitality."

La Bahia Hotel & Spa now anchors a key stretch of Santa Cruz's beachfront and helps elevate the city's competitive position among coastal leisure markets. Ensemble operates a growing portfolio of lifestyle and luxury properties across California and the Western U.S., including Bernardus Lodge & Spa in Carmel Valley, Vinarosa Resort & Spa in Sonoma County, and Dream Inn in Santa Cruz. La Bahia Hotel & Spa is located at 215 Beach Street in Santa Cruz.