La Colección Resorts by Fiesta Americana Adds Three New Properties

Mexico, Mexico City. September 15, 2021

La Colección Resorts by Fiesta Americana, a collection of distinctive urban and beach resorts located across Mexico and the Dominican Republic, continues to grow its portfolio with new resort offerings and brands located in different Mexican destinations. Marking the first Curamoria Collection property within La Colección Resorts by Fiesta Americana is Náay Tulum, a boutique resort concept already open that melds intimate luxury and signature experiences.

Guests will also soon have new Live Aqua hotels to choose from, best known for its sensorial experiences, with new builds arriving to Playa Mujeres and Valle de Guadalupe in summer 2023 and winter 2023, respectively.

"As a beloved brand with a loyal following, we're excited to introduce two unique Live Aqua properties in new Mexican destinations: the serene Caribbean beach setting of Playa Mujeres and the majestic Mexican wine country in Valle de Guadalupe," explains Enrique Calderon, COO of La Colección Resorts by Fiesta Americana. "Additionally, the boutique concept of Náay Tulum Curamoria Collection introduces a completely new experience for travelers, which we continuously aim to do - that is provide a broad variety of experiences to suit all preferences while always delivering on service excellence and superior experiences. Curamoria Collection captures the essence of its setting by transcending beyond its space into the culture and vibrancy of its surrounding."

Inspired by the magic of the Mayan culture, Náay Tulum is the first Curamoria Collection property - a brand that enhances the boutique resort experience with authentic concepts, personalized services, and ultimate luxury. With its Mayan name meaning "to dream", Náay Tulum showcases details of the culture at every corner from its contemporary design set in nature to its organic amenities made from honey, a traditional and valuable ingredient of the ancient Mayans. The charming 36-room resort offers unparalleled comfort including a roof top pool with stunning views of the Aldea Zama jungle, the exquisite restaurant KI'KIL offering cuisine that uses only the freshest ingredients from the region, a refuge spa with relaxing massage cabins, and more. The resort is just a few minutes away from key area attractions including the Tulum National Park and Ruins.

While Live Aqua Playa Mujeres and Live Aqua Valle de Guadalupe are still under development, guests can anticipate signature brand experiences with elements that tantalize all the senses such as aromatherapy, interactive culinary experiences, curated music, and more. Located in one of the country's most renowned wine regions, Live Aqua in Valle de Guadalupe will showcase a chic urban vibe with 69 well-appointed guestrooms, two restaurants and three bars, a wine cellar, soothing spa, fully equipped fitness center, and expansive event facilities with nearly 17,500 square feet of space ideal for weddings and including a romantic gazebo for outdoor occasions.

Live Aqua Playa Mujeres, on the other hand, will be the ultimate beach resort set right on the turquoise waters of the Caribbean Sea just 30 minutes away from the Cancun International Airport. The property will boast 421 lush guestrooms, 11 restaurants, nine bars, an expansive spa and fitness center, and evening entertainment. The resort will also be a premier option for destination weddings with nearly 35,000 square feet of flexible indoor and outdoor meeting space.

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Revenue Management: Monetizing All Offerings


Of all the departments within hotel operations, Revenue Management may have been the hardest hit, due to the pandemic. The logic goes - no revenue, no need for revenue managers - so many industry professionals were furloughed. If business rebounds in 2021, as expected, then hotel management will have to determine when prevailing occupancy levels justify bringing back their revenue management team. Also, the pandemic seems to have exposed some weaknesses in the traditional RevPAR models. There is a growing understanding that it is no longer sufficient to use a "revenue per available room" model; instead, hotels are adopting a TRevPAR model (total revenue per available room). This model recognizes that revenue streams from other departments are just as important as the revenue gained from rooms. As a result, hotels are looking at ways to monetize any and all hotel offerings - from dining outlets and spas to outdoor function spaces and local partnerships. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.