Hyde Hotels Bringing Hyde Paradox Hotel London City to the UK

USA, New York City, New York. January 20, 2022

Hyde Hotels announced Hyde Paradox Hotel London City, which will be coming soon to the historic location by the Old Bailey in the heart of London. The 110-room property will occupy 15 Old Bailey, a building originally known as the ‘Spiers & Pond Hotel'. Built in 1874 by architect Evans Cronk and converted to office use in the early 1900s, the latest re-conversion by Hyde London City owners, OB Capital seeks to return the asset back to the iconic hotel that it once was. This stylish property will provide a sanctuary for those in-the-know seeking a luxurious hideaway while in the city.

Hyde Hotels, Resorts & Residences is part of Ennismore, a creative hospitality company rooted in culture and community, with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Ennismore is a joint venture with Accor, formed in 2021.

OB Capital is a London-based joint venture between Boscalt, a member of Edmond de Rothschild Private Equity partnerships and the entrepreneur Alex Shamash.

Philippe Zrihen, Brand COO & Head of Americas, Ennismore said, "Hyde London will be our first Hyde property in Europe and our second international location. We are incredibly excited to be introducing Hyde to London, particularly at this location, which possesses such an incredibly rich history. Hyde Paradox Hotel London City will be a destination unto itself, bringing a new kind of hospitality grounded in the spirit of discovery, the fantasy of nightlife and the adventure of connection."

Liza Masías, Co-Founder of Boscalt said: "It is very exciting for our team at Boscalt, to be a part of the story of the first Hyde hotel in Europe. With unique offerings like a Japanese influenced speakeasy bar and a Mediterranean restaurant spotlighting Levantine cuisine, we hope it will become the most sought-after lifestyle hotel in the area."

Alex Shamash, Founder of OB Capital said "It's been an absolute pleasure bringing this dream to reality. We look forward to delivering a unique hotel to captivate the traveller looking for a holistic lifestyle experience. We can't wait to establish the Hyde Paradox as a must-stay hotel for both visitors and locals, thanks to our unrivalled food & beverage outlets, impressive rooms, and eccentric décor by our award-winning design team."

Upon opening, the seven-story hotel will feature 110 guest rooms, meeting rooms, and two full-service restaurants along with a speakeasy bar; each perfectly curated by Hyde Hotels.

Media Contact:

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Coming up in June 2022...

Sales & Marketing: Promoting Peace of Mind

As the hotel industry transitions to a more familiar position, it is still necessary for hotels to emphasize in their marketing the health protocols they have implemented to ensure guest safety and wellness. Above all, guests need to be reassured that every precaution is being taken to safeguard their well-being. Additionally, there are other marketing strategies that hotels can implement as a way to boost their business. For example, neighborhood marketing is a tactic that relies heavily on appealing to local audiences. Incentives targeting locals can fulfill the craving that some people have for time away from home, but aren't ready to hop on a plane. Another viable strategy is to promote experiences in nature. After being stuck inside for so long, many people are looking for hotels to help them re-connect with the great outdoors. The June Hotel Business Review will focus on the marketing strategies that some hotels are adopting and how they are benefiting from them.