Rockbridge Opens Marriott Knoxville Downtown

The Maker Exchange, a Community Gathering Hub, Also Unveiled

USA, Columbus, Ohio. January 27, 2022

Rockbridge announces the opening of the Marriott Knoxville Downtown, located at the iconic World's Fair Park. The 302-room, full-service hotel has undergone an expansive renovation that touched nearly every aspect of the property. Also unveiling is the Maker Exchange - a gathering space, artistic showcase and culinary scene designed to highlight and embrace Knoxville's creative maker community. Rockbridge, also owners of the neighboring Tennessean Hotel, led the revitalization of this destination that was originally built for the 1982 World's Fair.

Rockbridge purchased The Tennessean and the adjacent hotel with the vision of transforming the venue into a hub and gateway to Knoxville. The property was developed for this purpose for the 1982 World's Fair, welcoming travelers from around the world.

"The hotel is ideally located at the center of World's Fair Park, the Knoxville Convention Center, the University of Tennessee, and the downtown district," said Jim Merkel, chief executive officer, Rockbridge. "We are proud to reinvent this destination for the community."

Strategically poised in the heart of the destination is the Maker Exchange - a gathering hub for the community - encompassing a grand Hearth Room with an oversized fireplace, an independent restaurant and bar offering a gastro pub vibe with creative fare, craft cocktails, and neighborhood brews; a local, independent coffee shop, the Curio, and meeting and event space, all offering a unique destination dedicated to the makers of Knoxville.

"Our goal in this development was to bring the vibrancy of the World's Fair history back to the neighborhood," said Merkel. "Maker Exchange, positioned between the two hotels, provides a point of connection for Knoxville's maker community, for locals who support them, and hotel guests who are drawn to the diverse flavor of the work on display."

Hotel development company RBHD led the extensive hotel renovation with a world class team including local architect McCarty Holsaple McCarty, construction manager Blaine Construction, and New York-based interior design firm Stonehill Taylor collaborating to create a completely new destination, spotlighting local nuances and goods throughout. Guests are welcomed into the Great Room by a stunning woodgrain feature wall, referencing the careful hand of an artisan, while a double-sided fireplace with plush seating in the hotel lobby draws visitors further into the reception area. Each of the 302 guestrooms feature captivating views from large, floor-to-ceiling windows and all offer either single king or double king options for spacious accommodations. Furnishings contrast dark and light wood tones, and dark blue carpets feature motifs and textures reminiscent of glassmaking tools and patterns. Customized sconces and soft goods designed by local textile artists introduce subtle craft elements and create an inviting space throughout.

Rockbridge is working with Robin Easter Design to create and inspire the 12,000 square-foot Maker Exchange space and has engaged Knoxville's Dogwood Arts Alliance to bring the concept to life and connect with the maker community.

Aimbridge Hospitality will operate the new hotel, alongside its sister property, The Tennessean Hotel.

Marriott Knoxville Lobby
Marriott Knoxville Restaurant
Maker Exchange - Knoxville Marriott

About Rockbridge

Business Contact:

Bill Black
Director of Marketing
T: +1 614-246-2444
E: [email protected]

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Coming up in October 2022...

Hotel Revenue Management: Every Square Foot Matters

Traditionally, hotels have employed a room-centric revenue model. The primary focus was on pricing strategies that could generate the most revenue from the sale of rooms. However, the pandemic has forced hoteliers to look beyond room revenue exclusively, and to maximize all available revenue streams. How is this accomplished? By re-imagining the use and function of every square foot of a hotel property, and how revenue is generated from it. For example, some hotels are rethinking their spaces for different uses - offering rooms for private day meetings, or offering suites for private dinners. Other hotels with meeting spaces are moving beyond daytime conferences and events, and figuring out how to book those spaces in the evenings, on holidays and weekends, for such things as exhibitions, workshops, rehearsals and pop-ups. Still other hotels are leasing work spaces or parking spaces to businesses in their local market. The October issue of the Hotel Business Review will report on how some leading hotels are re-inventing their revenue management strategies.