Arch Amenities Group Acquires Synergy Fitness Group With 26 Managed Sites

USA, Rockville, Maryland. May 03, 2022

Arch Amenities Group, a full-service global provider of wellness, amenity and meeting services for commercial and residential properties, hotels and private clubs, today announced it acquired Synergy Fitness Group, a premier fitness management company with 26 facilities in the mid-Atlantic region.

Specializing in wellness and fitness programming, Synergy offers its corporate clients a range of services, including fitness center design, management and equipment maintenance.

Barry Goldstein, Arch chief executive officer, said the acquisition would strengthen the company's leadership position in corporate fitness and wellness amenities for multi-tenant office buildings.

"The Synergy acquisition is another step toward our goal of becoming the leading full-service amenity provider for commercial and residential properties, hotels and private clubs worldwide," he said. "This investment also complements our recent acquisition of Meet Hospitality Services, which offers design and management services to meeting, conference and amenity centers."

Synergy was established in 2006 by Michael Grossman of Annapolis, Maryland, an attorney who identified the need for professional corporate fitness and wellness management in the Washington, D.C., metropolitan area and entered the industry by purchasing Excel Fitness Group and its 10,000-square-foot center in Glen Burnie, Maryland, later renamed World Gym.


Tags: fitness, wellness, meetings, conferences, amenities

About Arch Amenities Group

Business Contact:

Rich Roberts
Principal
RDR PR LLC
T: +1 717-685-9003
E: [email protected]
W: http://www.rdrpr.com

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in June 2023...

Sales & Marketing: Integrating Technology


The Sales & Marketing department is responsible for maximizing a hotel's revenue by developing programs to increase occupancy and to make profitable use of its meeting and leisure facilities. Increasingly, managers are utilizing sophisticated digital technology to help them achieve those goals. Virtual Reality is being integrated into booking engines which provide potential guests the opportunity to tour a property from afar, including wedding, event and food & beverage facilities. Voice Search has also become a popular marketing tool. Using smart home devices, it's now possible for customers to book hotels entirely through voice commands. Chatbots are becoming more ubiquitous as hotels seek to refine their online customer service. Chatbots can answer common questions, push key marketing messages, increase direct bookings, and even guide customers through the booking process. Finally, hotels are already preparing for the debut of the Metaverse and planning how sales and marketing departments will fully participate. The June Hotel Business Review will focus on the sales and marketing strategies that some hotels are adopting and how they are benefiting from them.