Red Roof®, the leader in economy lodging, has announced the opening of the 78-room HomeTowne Studios by Red Roof East Lansing - Okemos located in Okemos, Michigan.
The extended stay property features kitchenettes with full-sized refrigerators, free in-room Verified Wi-Fi™, HD flat-screen TVs with free expanded cable, extended stay rates, free coffee in the lobby, coin laundry and weekly housekeeping. An onsite fitness facility and free parking are also available, as well as a 24-hour front desk where kitchen kits are available for purchase for a low fee.
Located conveniently off of I-96 in at 2335 Woodlake Drive in Okemos, the hotel is close to many attractions including Michigan State University, Spartan Stadium, Wharton Center for Performing Arts, Meridian Historical Village and Capital Region International Airport (LAN).
This hotel participates in RediRewards® from Red Roof that goes beyond free nights with benefits members can use every day! Members may use their RediPoints on the RediShop catalog for gift cards and/or other merchandise; RediSave 30% on their room rate when they combine points with other payment; and have RediAccess to discount coupons across thousands of retail, entertainment, and service categories. HomeTowne Studios Battle Creek also participates in Red Roof's RediClean® program, designed to help keep guests and staff safe.
HomeTowne Studios - East Lansing-Okemos, Michigan lobby
HomeTowne Studios - East Lansing-Okemos, Michigan guest room
HomeTowne Studios - East Lansing-Okemos, Michigan outdoor patio
About Red Roof
Red Roof is an award-winning leader in the lodging industry, recognized for creating the innovative Upscale Economy® segment serving millions of guests each year. Known for obsessively listening to consumers, Red Roof offers travelers a consistently high-quality experience at an affordable price. With coast-to-coast locations, Red Roof has over 60,000 rooms in more than 675 properties in the U.S. and has expanded internationally to Brazil and Japan. Whether business or leisure, short trips or extended stays, in the hearts of cities or on the road, Red Roof has a property for every traveler, delivering an enhanced experience at a value price. Red Roof is pet-friendly, as one well-behaved pet is welcome per room, nationwide, at no additional cost*. Ranging from economy to midscale, the Red Roof portfolio of brands includes: Red Roof Inn® and Red Roof PLUS+®, allowing guests to Sleep Easy. Spend Less.® with enhanced amenities at a value price; HomeTowne Studios by Red Roof®, offering guests A Brand New Way to Extended Stay®; and The Red Collection®, a hyper-local soft brand in the Hearts of Cities You Love™. Red Roof offers franchisees Genuine Relationships. Real Results.® - a unique owner-operator experience establishing common ground with franchisees. To join the Red Roof industry-leading loyalty program, RediRewards®, or for reservations, visit redroof.com, call 800.RED.ROOF, or download Red Roof's free app that is available for both iOS and Android devices. *Pet accommodations policy may vary at some locations. To verify a hotel's pet policy, please review hotel information online at redroof.com or by contacting the hotel directly.
The Sales & Marketing department is responsible for maximizing a hotel's revenue by developing programs to increase occupancy and to make profitable use of its meeting and leisure facilities. Increasingly, managers are utilizing sophisticated digital technology to help them achieve those goals. Virtual Reality is being integrated into booking engines which provide potential guests the opportunity to tour a property from afar, including wedding, event and food & beverage facilities. Voice Search has also become a popular marketing tool. Using smart home devices, it's now possible for customers to book hotels entirely through voice commands. Chatbots are becoming more ubiquitous as hotels seek to refine their online customer service. Chatbots can answer common questions, push key marketing messages, increase direct bookings, and even guide customers through the booking process. Finally, hotels are already preparing for the debut of the Metaverse and planning how sales and marketing departments will fully participate. The June Hotel Business Review will focus on the sales and marketing strategies that some hotels are adopting and how they are benefiting from them.