Sheraton Boston Needham Hotel Completes $10 Million Renovation

USA, Needham, Massachusetts. September 01, 2022

Sheraton Boston Needham Hotel, a 247-room full-service hotel located in Needham, Massachusetts on the I-95 Corridor has announced the completion of a $10 million renovation to all guest rooms, lobby, restaurant, indoor pool and meeting space. Refurbishments include new interior design elements, bedding, furniture, and carpeting. Bathrooms have been updated with shower conversions in all King rooms. Extensive upgrades were also made to all common areas and food & beverage offerings.

"We've had a strong rebound post-pandemic with business nearing 2019 levels," said Shawn Rodriquenz, the hotel's general manager. "We're seeing a significant uptick in corporate meetings demand and are thrilled to welcome local business leaders, guests and conference attendees to our newly renovated guest rooms and meeting spaces."

According to Rodriquenz, the hotel, which recently hosted participants of the US Open, is a sought-after destination for corporate, social, education, and sporting groups, as well as business and leisure travelers. Function facilities at the hotel comprise 18,751 square feet of flexible meeting space, including two ballrooms that can accommodate events for up to 300 and 150 people.

Group One Partners was the architect and interior designer for this project.

"Group One was honored to be selected for the Sheraton Needham project and we worked closely with ownership and the property to reimagine the public space and create a new inviting experience for guests as well as outside patrons. The renovations will help reaffirm the hotel's position in the market and is a great relaunch for the property coming out of the pandemic," said Harry Wheeler, AIA, Principal.

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Hotel Revenue Management: Every Square Foot Matters


Traditionally, hotels have employed a room-centric revenue model. The primary focus was on pricing strategies that could generate the most revenue from the sale of rooms. However, the pandemic has forced hoteliers to look beyond room revenue exclusively, and to maximize all available revenue streams. How is this accomplished? By re-imagining the use and function of every square foot of a hotel property, and how revenue is generated from it. For example, some hotels are rethinking their spaces for different uses - offering rooms for private day meetings, or offering suites for private dinners. Other hotels with meeting spaces are moving beyond daytime conferences and events, and figuring out how to book those spaces in the evenings, on holidays and weekends, for such things as exhibitions, workshops, rehearsals and pop-ups. Still other hotels are leasing work spaces or parking spaces to businesses in their local market. The October issue of the Hotel Business Review will report on how some leading hotels are re-inventing their revenue management strategies.