The Leading Hotels of the World, Ltd. Adds NorthCourse Leisure Real Estate Solutions to LSPN

. October 14, 2008

LONDON, UK, September 25, 2006. The Leading Hotels of the World, Ltd., the premier luxury hospitality organization representing more than 430 of the world's finest hotels, resorts and spas, has selected NorthCourse Leisure Real Estate Solutions for membership in its exclusive Leading Services and Products Network (LSPN).

Based in the UK, NorthCourse Leisure Real Estate Solutions is a leader in the real estate investment field, offering a broad range of research and analysis services - including business modeling, competitive set evaluation, and feasibility projections - to the hospitality industry.

Since its inception, The Leading Hotels of the World, Ltd. has been noted for its innovative character. In addition to sales, marketing and reservations, it offers a full range of products and services to its members - including cutting-edge Internet strategies, financial solutions, architectural and design consulting, and educational support, through 10 joint ventures and ancillary businesses.

Among the latter is the LSPN network, offering custom-designed business services to enable member hotels to more effectively strengthen their positions in today's market. Each company in the network is reviewed annually by The Leading Hotels of the World, Ltd. to ensure that services meet criteria for membership.

"As our industry continues to evolve and develop in new directions, our goal is to provide our hotels with all the possible advantages to allow them to maintain their edge in this exceptionally demanding marketplace," said Kimberly Moffitt Hehir, vice president of strategic planning for The Leading Hotels of the World, Ltd.

The Leading Hotels of the World, Ltd. is the prestigious luxury hospitality organization representing more than 430 of the world's finest hotels, resorts and spas, and is the operator of www.lhw.com - the online source for your luxury lifestyle. As the largest international luxury hotel brand, the firm maintains offices in 24 major markets across the globe.

Leading Services and Products Network is a selection of companies which provides custom-designed business solutions and services for member hotels.

Contact:

Kimberly Hehir

Vice President, Strategic Planning

The Leading Hotels of the World, Ltd.

Tel: (212) 515-5630

E-Mail: khehir@lhw.com

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.