Sandman Hotels Selects SynXis and RedX
Canadian Hotel Group to market their 35 properties to all channels via RedX
SOUTHLAKE, TX, November 13, 2007. SynXis, the Sabre Holdings business that provides hotel distribution and Internet marketing services globally, announced today that Sandman Hotels, Canada's fastest-growing, privately-owned hospitality company with over 35 properties, has selected SynXis as its distribution marketing partner and is using the RedX(R) Distribution Management System as its single distribution platform. Sandman Hotels now connects to all distribution channels using RedX including Global Distribution Systems (GDS), third party travel sites. Sandman Hotels will also use the RedX Booking Engine with multiple property search features to power its own website (www.sandmanhotels.com). Sandman Hotels will continue to be represented on the GDSs under the PS chain code and selected SynXis, in part because of their success switching and managing medium-sized chains. The SynXis team has implemented and now manages over 30 private label chain codes and recent switches have experienced increases in booking volumes between 11% and 23% in the first six months after the switch to RedX.
Sandman Hotels also cites the RedX technology and the ease with which it will enable the property managers to implement revenue management strategies and ultimately increase profitability, as contributing to its decision to switch to SynXis. RedX's many revenue management features give managers the flexibility to apply their own set of principles to their distribution strategies including: full channel management, best available rate, rate tiers, hurdle rates, rate calendars and even dynamic pricing.
Sandman has just launched a new upscale brand of hotels, Sandman Signature Hotels and Resorts, which will also use RedX. "In addition to being impressed with the SynXis technology and how our properties can benefit from its use, we were also looking for a partner that could help us gain the exposure we needed while launching our new premier brand," said Salim Kassam, vice president of marketing for Sandman Hotels. "SynXis has a great track record especially when it comes to the 4 to 5 star chains and we are looking forward to a successful partnership."
"Sandman Hotels is an important win for SynXis. They represent a growing trend of hotel companies that are using distribution technology, like RedX, to support their revenue management goals. This approach makes a lot of sense since a CRS can take into account all channels," said David Meltzer, vice president of sales for SynXis. "Our technology combined with our expertise in maximizing revenue through all channels puts SynXis in an excellent position to improve our customers' bottom line."
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
