Travel Distribution Summit Reveals Best Practices

Online Marketing, Branding and Search

. October 14, 2008

SEPTEMBER 26, 2006. Over 750 people have now registered to attend the Travel Distribution Summit and the vast array of FREE seminars which are being held alongside. Attendees are all senior-level travel professionals who control the distribution of billions of dollars worth of products. Meaning that this event is an unrivalled networking opportunity for travel executives from across America to meet, do business and source partners. And you don't need to buy a conference pass to attend any of them! Just register online, turn up in Chicago on 4-5 October and get information you simply cannot get from any other source.

Scroll down to see a full list of people who have registered to attend. Just have a quick look through the list and you'll see that these are the people that you need to be doing business with. As well as assembling over 600 top travel executives in an array of workshops and seminars our online networking center will also help you organize meetings in advance and touch base with those crucial contacts. This online system will be up and running before and after the event so attendees can make initial contact and after the event to catch-up with the people they missed.

Attendees will be able to hear from high-profile industry associations such as ATME, ASTA, HTNG, The Open Travel Alliance, The Frequent Travel Marketing Association, SEMPO as well as independent industry analysts. Plus, leading technology providers will be showcasing their latest products and solutions; allowing you to make informed purchasing decisions for your business.

For more information visit: http://www.eyefortravel.com/tdsusa2006/visitor

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.