AltiusPAR Taps Industry Veteran Keith Cotton to Spearhead Business Development in U.S.
DALLAS, TX, October 16, 2007. AltiusPAR, a leader in developing software and service solutions for the hospitality industry, announced today that Keith Cotton has joined the company as director of business development. The announcement comes four months after the company announced three other key hires as well as newly expanded offices. Cotton comes to AltiusPAR with more than two decades of experience in sales, marketing, account management and product delivery within the hospitality industry. In this newly created role, Cotton will continue to build upon the company's successful growth in the U.S. market.
"We are thrilled to have Keith join our team. He comes with a solid track record in our industry and a deep understanding of our customers' needs," said Connie Rheams, vice president of Marketing and Business Development. "With Keith's expertise and guidance, AltiusPAR will continue to sharpen its focus on delivering innovative, next generation solutions for our customers."
Prior to joining AltiusPAR, Cotton held the position of managing director at Reservehotel, where he was responsible for operations, sales, marketing and product development. Cotton also served as vice president, sales and account management, at Pegasus Solutions where he managed a portfolio customer base with annual revenues of $60 million. Additionally, Cotton held various management positions in marketing automation and electronic distribution at Holiday Inn and Wyndham International Hotels and Resorts.
About AltiusPAR
AltiusPAR delivers innovative, next generation enterprise solutions that enable hotel chains to efficiently manage room inventory, increase revenue and enhance their customer's experience. Built with the unique needs of the hospitality industry in mind, AltiusPAR's solutions support and enable the unique business processes of their customers while removing the hurdles they face when trying to manage complex inventory and pricing data across multiple reservation channels. More than 6,000 users in over 430 hotels worldwide rely on AltiusPAR's real-time, highly scalable and customizable solutions that free them from the burden of technology capital expenditure, hardware, software, service and maintenance, allowing them to focus on their core business initiatives. For more information about the company or its solutions, please visit www.altiuspar.com or call (940) 497-5300.
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