Corinthia Hosts Second Travel Industry Reception

. October 14, 2008

NEW YORK, NY, September 28, 2006. Corinthia Hotels, the Malta-based Luxury Chain, hosted its second annual Travel Industry Gala Reception at Top of the Rock's Rooftop Garden, September 20, in New York City. More than 300 meeting, conference, incentive and event planners, travel agents, tour operators and media attended the first Corinthia Hotels event to take place since the announcement in August, 2006, that Corinthia Hotels is to be associated with the Wyndham Hotel Group.

Geoff Andrew, Group Director, Sales & Marketing, Corinthia Hotels, said that the event, which focused on its seven five-star, city-center, conference center properties, is part of the repositioning of Corinthia Hotels in the Luxury brand segment. These five-star properties, formerly known as Corinthia's Premier Collection and located in some of the hottest destinations, include Corinthia Lisboa Hotel, Lisbon, Portugal; Corinthia Grand Hotel Royal, Budapest, Hungary; Corinthia Towers Hotel, Prague, Czech Republic; Corinthia Nevskij Palace, St. Petersburg, Russia; Corinthia San Gorg Hotel and Corinthia Palace Hotel, Malta; and Corinthia Bab Africa, Tripoli, Libya.

Ann Tillman, VP Sales & Marketing, Corinthia Hotels, US, co-hosted the event together with the General Managers from the Corinthia Towers Hotel, Christian Grage; the Corinthia Grand Hotel Royal, Adrian Ellis; Corinthia Nevskij Palace Hotel, Gerold Held; and the Corinthia Lisboa Hotel, Jose Luiz Moreira. Other Corinthia representatives included Shawn Pisani, Director, Events@Corinthia; Bernard Jaccarini, Director of Sales & Marketing, Corinthia Lisboa Hotel; Miroslav Forejtek, Director of Sales & Marketing, Prague, Tamas Fazekas, Director of Sales & Marketing, Corinthia Grand Hotel Royal.

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Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.