Corinthia Hosts Second Travel Industry Reception

. October 14, 2008

NEW YORK, NY, September 28, 2006. Corinthia Hotels, the Malta-based Luxury Chain, hosted its second annual Travel Industry Gala Reception at Top of the Rock's Rooftop Garden, September 20, in New York City. More than 300 meeting, conference, incentive and event planners, travel agents, tour operators and media attended the first Corinthia Hotels event to take place since the announcement in August, 2006, that Corinthia Hotels is to be associated with the Wyndham Hotel Group.

Geoff Andrew, Group Director, Sales & Marketing, Corinthia Hotels, said that the event, which focused on its seven five-star, city-center, conference center properties, is part of the repositioning of Corinthia Hotels in the Luxury brand segment. These five-star properties, formerly known as Corinthia's Premier Collection and located in some of the hottest destinations, include Corinthia Lisboa Hotel, Lisbon, Portugal; Corinthia Grand Hotel Royal, Budapest, Hungary; Corinthia Towers Hotel, Prague, Czech Republic; Corinthia Nevskij Palace, St. Petersburg, Russia; Corinthia San Gorg Hotel and Corinthia Palace Hotel, Malta; and Corinthia Bab Africa, Tripoli, Libya.

Ann Tillman, VP Sales & Marketing, Corinthia Hotels, US, co-hosted the event together with the General Managers from the Corinthia Towers Hotel, Christian Grage; the Corinthia Grand Hotel Royal, Adrian Ellis; Corinthia Nevskij Palace Hotel, Gerold Held; and the Corinthia Lisboa Hotel, Jose Luiz Moreira. Other Corinthia representatives included Shawn Pisani, Director, Events@Corinthia; Bernard Jaccarini, Director of Sales & Marketing, Corinthia Lisboa Hotel; Miroslav Forejtek, Director of Sales & Marketing, Prague, Tamas Fazekas, Director of Sales & Marketing, Corinthia Grand Hotel Royal.

Media Contact:

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.