David Gibbons Named GM of The Lenox, Boston

. October 14, 2008

BOSTON, MA, October 2, 2006. David Gibbons has been appointed General Manager of The Lenox, a 212 room 4-diamond hotel in the heart of Boston's historic Back Bay. Built in 1900 by legendary hotelier Lucias Boomer, The Lenox is the flagship property of The Saunders Hotel Group (SHG). David joins The Lenox at a time when SHG is putting the final touches on a top to bottom $15 Million capital improvement program at the property, including guest rooms, public spaces, and restaurants.

"With his global perspective and experience in luxury hotels, we are pleased to have David leading the hotel into its second century," said Jeffrey Saunders, President of SHG. "David has a respect for the hotel's past and the experience to keep it moving successfully into the future.

With twenty-five years experience in international hospitality, the Canadian born Gibbons most recently served with Raffles Swissotel as General Manager of The Drake Swissotel, New York. In a previous assignment, as Director of Food and Beverage at The Drake, he opened the world famous Lafayette restaurant with Chef Jean-Georges Vongerichten.

David has also served as the General Manager of The Swissotel Boston. Concurrent with that assignment, he was President of Hotel Gourmet, a food logistics enterprise and sister company of Gate Gourmet and Rail Gourmet.

During his previous tenure in Boston, David was very active in the hospitality community. In addition to serving as President of The Massachusetts Lodging Association, he was a member of The Chamber of Commerce Transportation and Development Committee, the Board of The Downtown Crossing Association, and The Boston SKAL club. "Boston is a great city and it is a dynamic moment in its hotel industry," said Gibbons. "I am happy and proud to return to a city I hold so dear. The Lenox Hotel is truly a Boston gem, and I am looking forward to positioning the hotel in its rightful place among Boston's finest.

David and his family live on Massachusetts' Cape Ann. An avid oil painter, David's work has been exhibited at numerous shows.

Media Contact:

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.