Passkey Announces Second Annual Industry Forum
Focused Exclusively on Group and Event Housing
august 14, 2007. Passkey, the worldwide leader in online group reservations, today announced its upcoming Second Annual Passkey Housing Forum (PHF 07), to be held in Boston on August 22-24, 2007. PHF 07 is a unique event in that it maintains a dedicated focus on group housing, a market segment representing over 30% of the $300 billion-plus worldwide hotel industry. It is also the only event that brings together a balanced mix of experts and visionaries from the hotel, meeting planner and destination management communities.
For information on the Passkey Housing Forum 2007, please visit http://www.passkey.com/passkeyevents/PHF07.
PHF 07 is a two-day interactive event focused on group housing best practices, offering attendees insights on how to use the latest tactics and technologies to drive consistent and ongoing event success. The event will include educational sessions, roundtable and panel discussions, case studies and Passkey training sessions, all designed to offer attendees a wealth of knowledge and best practices that they can immediately put into practice. Importantly, attendees can earn CMP credits for participation in sessions. With 12,000 members worldwide, CMP distinguishes holders as career professionals who have demonstrated a high level of experience, skill and knowledge.
The event will also feature a keynote speech from Greg Malark, Chief Operating Officer at HelmsBriscoe, the global leader in independent site selection and RFP services for the expanding meetings business.
"Group housing represents a critical and growing segment of the hotel and meeting industries. With the Passkey Housing Forum our goal as always is to bring all members of these two communities together to share insights as well as tips and techniques for maximizing their success," said Greg Pesik, President and CEO of Passkey. "With a 50% increase in attendance over last year, PHF '07 represents the largest to date, and is a real tribute to the industry's ongoing desire to identify new ways to streamline operations and achieve optimal event success."
Passkey Housing Forum 2007 is an ideal event for all industry players including:
o Convention and Visitors Bureaus (CVBs): Housing Managers, Sales/Marketing Executives
o Meeting Management Companies: Trade Show Producers, Housing Coordinators, Meeting Directors, Meeting Managers
o Meeting Planners: Independent, Association, and Corporate Meeting Planners
o Hotels: Convention Service Managers/Event Managers, Reservation Managers, Revenue Managers, Sales/Marketing Executives.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
