Starwood Chooses EZ Yield V3

Channel Management Solution

. October 14, 2008

WHITE PLAINS, NY, ugust 8, 2007. After trials and extensive research of available channel management systems, Starwood Hotels and Resorts Worldwide announces EZ Yield.com as their global channel management partner.

Since late April 2007, over 40 Starwood hotels throughout Europe, Asia Pacific, and North America have quickly and efficiently transitioned to the EZYield V3 system.

"Starwood's decision to partner with EZ Yield was a simple one to make," says Althea Peabody, Global Account Director for Starwood Hotels & Resorts Worldwide. "They offer an excellent service that provides our Revenue Management teams with more time in their days to spend on crafting new strategies since they are now spending less time managing multiple extranets. By making it so easy to partner with additional Internet travel sites we have opened the door for new revenue channels for our hotels."

"We are excited to have Starwood Hotels and Resorts as a global customer", says Edward St.Onge, President and Co-Founder of EZ Yield.com, " This roll out shows how brands can give smart control to their hotels while still offering the freedom of working with Internet travel websites utilizing extranets. We look forward to this long term roll out and partnership that will surely benefit both companies greatly!"

The EZYield V3 Channel management platform allows Starwood Hotels to simultaneously update Rate, Allotment, Stay restrictions, and packages across 200+ travel websites. With features such as Red Arrows, Global Allotments, Room Differentials, Companion Yielding, and customizable views, there is no question as to why the EZYield V3 system is the premier choice for hotels the world over.

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