Trump Entertainment Names CEO
AUGUST 6, 2007. Trump Entertainment Resorts, Inc. (NASDAQ: TRMP) (the "Company") today announced that Mark Juliano has been named the Company's Chief Executive Officer, and that Ivanka M. Trump has been appointed to the Company's Board of Directors. Both appointments are effective immediately.
Mr. Juliano's first order of business will be to capitalize on the brand's strength and utilize his operational expertise to bolster revenue in the near and long term.
Mr. Juliano stated, "The company has faced a variety of challenges during the past year, but I am confident that the changes we are implementing in our business model will show results as we move forward."
He continued, "In addition to our extensively renovated properties, we now have the infrastructure in place to accomplish the goal of attracting new customers and expanding our already large player base. The Company's has designed a casino revenue action plan to improve operating performance during the remainder of 2007 and beyond through customer acquisition, retention and reactivation. New initiatives include the Trump One Card, new customer development campaigns, and the implementation of the revenue management system and cash sales programs."
Donald J. Trump, the Chairman of the Company's Board of Directors, said, "Mark is the right man for the job. His understanding of the gaming industry, innovative operational and marketing techniques and impressive leadership are exactly the right qualities needed to lead the Company."
With nearly 30 years of experience in the gaming industry, veteran executive Mark Juliano joined the leadership team of the Company in August 2005 as Chief Operating Officer. He has served as Interim Chief Executive Officer since July 1, 2007. Prior to joining the Company, Mr. Juliano held a wide variety of gaming positions, including President of Caesars Palace, Las Vegas, President of Caesars Atlantic City, and President of Caesars World Marketing Corporation.
Ivanka M. Trump currently serves as Vice President of Development and Acquisitions for the Trump Organization, LLC. She is responsible for development projects in the United States and abroad and participates in all aspects of real estate development from deal evaluation, analysis and pre-development planning to construction, marketing, operations, sales and leasing. Ms. Trump, 25, is a graduate of the Wharton School of Finance at the University of Pennsylvania and is a resident of New York City.
Mr. Trump continued, "Ivanka brings a fresh new perspective. Her appeal to a younger demographic combined with her recognition as a young business leader will be invaluable in a changing marketplace."
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