The Leading Hotels of the World, Ltd. to Sponsor "Rudy Maxa's World"

Global leader in luxury travel to underwrite major public broadcast series.

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. October 14, 2008

NEW YORK, NY, July 25, 2007. The Leading Hotels of the World, Ltd., the preeminent global luxury hospitality organization, is pleased to announce it has become a principal sponsor of travel journalist Rudy Maxa's 2008 public television series, "Rudy Maxa's World."

"I'm delighted to partner with such an impeccable organization," said Mr. Maxa, host of 65, half-hour travel shows currently broadcast on more than 300 public television stations in the U.S. "And I look forward to an exciting new season of shows featuring some of the world's great destinations."

In its role as a program supporter, The Leading Hotels of the World, Ltd. provides major funding for "Rudy Maxa's World" in exchange for underwriting messages at the open and close of the 2008 season of shows that will focus on destinations including St. Petersburg (Russia), Estonia, Turkey, Argentina, Thailand and India.

"We know public television delivers an educated, involved audience," said Paul M. McManus, president and chief executive officer of The Leading Hotels of the World, Ltd. "And we also know Rudy's shows offer a lively and fascinating look at places travelers love to visit-or dream about visiting. Leading Hotels is proud to help make those shows possible."

He continued by saying, "This effort supports our company's marketing strategy to enhance our position as a major consumer-facing brand, giving us - and our member hotels - an unprecedented opportunity to communicate directly to a sophisticated and highly desirable audience."

The 2008 series, to be distributed by American Public Television in cooperation with Twin Cities Public Television, is expected to debut on public television stations next April. Each of the 13 episodes will be filmed in High Definition and will focus on the history, culture, people and cuisine of a specific city or region.

Mr. Maxa, an award-winning former Washington Post investigative reporter and creator of public radio's "Savvy Traveler" for the business show "Marketplace," is a contributing editor to National Geographic Traveler, where his articles have received two Lowell Thomas travel writing awards. His travel writings have also appeared in Forbes, Worth, GQ, Travel & Leisure, Town & Country Travel, Best Life, the Washington Post, Los Angeles Times, and dozens of other publications. He regularly discusses travel topics on CNN, MSNBC-TV, PBS' "Nightly Business Report," "The View," and other national television shows.

The Leading Hotels of the World, Ltd. is the prestigious luxury hospitality organization representing more than 430 of the world's finest hotels, resorts and spas, and is the operator of www.lhw.com - the online source for your luxury lifestyle. As the largest international luxury hotel brand, the firm maintains offices in 24 major markets across the globe.

Since 1928, the company's reputation for excellence derives from the exacting levels of quality it demands of its members, each of which must pass a rigorous, anonymous inspection covering 1,500 separate criteria.

High resolution images and press information on individual member hotels are available for downloading at www.lhw.com/press. For reservations and information, visit www.lhw.com or telephone toll-free from the USA, Canada, Puerto Rico and the US Virgin Islands, (800) 223-6800.

Media Contact:

Claudia Kozma Kaplan

Vice President, Corporate Communications

Tel: (212) 515-5708

E-Mail: [email protected]