In the dynamic world of hospitality marketing, leveraging social media effectively can impact a hotel's revenue as well as its brand presence. From organic social media efforts that inspire and engage, to targeted paid ads and influencer partnerships, and finally to the high-conversion potential of email marketing, each step in the journey plays a crucial role in driving conversions and revenue. READ MORE
HOTEL BUSINESS REVIEW
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Gone are the days of guests leaving a comment card or taking time to speak with a manager after a reservation. Today's traveler relies on digital review sites, Instagram stories (and the direct messages associated with them) and private messages to say how they really feel, leaving hotels vulnerable to unpredictable viral moments and swift changes in public opinion. READ MORE
It should go without saying that cross-functional collaboration is essential for success in hospitality. The same is true for marketing in the hospitality space. Developing effective marketing strategies that attract and retain guests, drive the topline and boost team member recruitment and retention takes a village, to borrow a phrase. Evolving technology and shifting consumer preferences present complex challenges for the hospitality marketer to overcome. READ MORE
The hospitality industry is experiencing a seismic shift as Artificial intelligence (AI) is rapidly transforming the role of the revenue manager, ushering in a new era for hotel profitability. While some may fear AI as a job-killer, the reality is far more exciting. This intelligent revolution is creating a breed of "revenue management renegades" - a generation empowered by AI to become strategic masterminds, not just data crunchers. READ MORE
Amidst soaring temperatures, the hospitality sector is shifting towards sustainability, blending luxury with eco-conscious practices. This piece highlights how luxury accommodations are adopting regenerative design and community engagement to offer sustainable, opulent experiences. HKS explores this new luxury paradigm, aligning with Environmental, Social, and Governance (ESG) values to meet the demands of today's eco-aware traveler. READ MORE
Eureka Casinos, the first 100% employee-owned U.S. casino company, prioritizes shared ownership and community impact. CEO Andre Carrier explains how a unique employee stock ownership plan has empowered employees, created a culture of shared success, and fueled significant investment in local communities. The company's commitment to growth is evident in its ambitious expansion plans, including a $100 million remodel in Mesquite, Nevada. READ MORE
In hospitality, the food and beverage (F&B) department plays a pivotal role in guest experiences. As a vital aspect for staying relevant, building an exceptional F&B team is crucial for any hotel restaurant or bar. To truly resonate with guests, you must stay collaborative in all capacities and deliver one-of-a-kind service. Through strategic recruitment, training and retention efforts, organizations ensure sustained excellence and competitive edge in the ever-evolving hospitality landscape. READ MORE
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While emerging social media platforms like TikTok, BeReal, and even Instagram's product of Instagram Stories prioritize genuine, in-the-moment content, hotels can feel challenged to post digital content – particularly videos – that look and feel as realistic as the content that performs best on these mediums. Given the consumer shift toward realistic content and less staged moments, hotels must shift their social media storytelling to keep up and continue earning digital word-of-mouth marketing buzz. READ MORE
Now more than ever, social media is a place for businesses to connect and share with their audience. This engagement provides those in the travel and tourism industry the opportunity to collect valuable first-party data. Though how brands utilize that data will ultimately make or break its worth. READ MORE
