Media Training: 13 Tips to Consider Before Talking to a Reporter
By Gini Dietrich Founder & CEO, Arment Dietrich Inc. | October 2008
Have you ever been in a situation where you're talking to a reporter and you don't know what to say? Or you keep talking to fill the silence because they're not asking you questions?
Maybe you've never talked to a reporter and you don't know how to handle yourself.
I'm here to tell you it's a piece of cake. Reporters are people too. They put on their pants one leg at a time. And they can help your business grow because of the credibility they lend to a story or trend about you.
But there are 13 very important tips you should consider before picking up the phone or talking to a reporter in person.
1. Use normal, simple speech that is positive and enthusiastic
Don't be vague and don't use phrases such as "somewhat", "for the most part", "as far as I know", or "pretty much". Reporters want to talk to experts and you are an expert in your industry. So talk like an expert. But don't use jargon or acronyms; reporters don't know as much about your business as you do.