Media Training: 13 Tips to Consider Before Talking to a Reporter

By Gini Dietrich Founder & CEO, Arment Dietrich Inc. | October 28, 2008

Have you ever been in a situation where you're talking to a reporter and you don't know what to say? Or you keep talking to fill the silence because they're not asking you questions?

Maybe you've never talked to a reporter and you don't know how to handle yourself.

I'm here to tell you it's a piece of cake. Reporters are people too. They put on their pants one leg at a time. And they can help your business grow because of the credibility they lend to a story or trend about you.

But there are 13 very important tips you should consider before picking up the phone or talking to a reporter in person.

1. Use normal, simple speech that is positive and enthusiastic

Don't be vague and don't use phrases such as "somewhat", "for the most part", "as far as I know", or "pretty much". Reporters want to talk to experts and you are an expert in your industry. So talk like an expert. But don't use jargon or acronyms; reporters don't know as much about your business as you do.

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Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.