Media Training: 13 Tips to Consider Before Talking to a Reporter

By Gini Dietrich Founder & CEO, Arment Dietrich Inc. | October 28, 2008

Have you ever been in a situation where you're talking to a reporter and you don't know what to say? Or you keep talking to fill the silence because they're not asking you questions?

Maybe you've never talked to a reporter and you don't know how to handle yourself.

I'm here to tell you it's a piece of cake. Reporters are people too. They put on their pants one leg at a time. And they can help your business grow because of the credibility they lend to a story or trend about you.

But there are 13 very important tips you should consider before picking up the phone or talking to a reporter in person.

1. Use normal, simple speech that is positive and enthusiastic

Don't be vague and don't use phrases such as "somewhat", "for the most part", "as far as I know", or "pretty much". Reporters want to talk to experts and you are an expert in your industry. So talk like an expert. But don't use jargon or acronyms; reporters don't know as much about your business as you do.

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