Effective Communication: Remember what Mom taught you

By Dee Dee Dochen Founder & Owner, DDD Marketing Communications | October 28, 2008

Whatever happened to the hand-written thank-you note? - and other tried-and-true nice-isms that will help you stand out from the crowd...

My friends laugh when I tell them that, as a child, Mom used to have us write rough drafts for thank-you notes. When our 100-year-old grandmother passed away and we were going through her things, we discovered the source of Mom's M.O.: There, in a stenographer's notebook, were pages and pages of thank-you note drafts, written in the hand of dear Grandmother Belle.

Another Mom-ism that I remember lovingly is how she would say, "If you're bored, read the dictionary." Sure enough, that big, heavy book became a fun and often intriguing source of activity, as I'd flip through pages and discover new words.

Any wonder that my brother and I chose careers in the corporate communications world? More than 25 years later, we still agree that our most valuable professional communication education came not from any college course, but from Mom.

For all of us, communication - both verbal and non-verbal - is an integral part of our daily world. And as the world moves faster, as our fingers do the talking, and as the sense of urgency drives our ability to knock out scores of brief, electronically transmitted messages daily, some of the valuable communication skills that our moms taught us run the risk of being overlooked.

Earning an intangible Ph.D. from Mom's School of Communications, and then taking those well-honed skills out into the marketplace, can be the single most influential factor affecting a business relationship.

Choose a Social Network!

The social network you are looking for is not available.


Hotel Newswire Headlines Feed  

Jennifer Nagy
Nelson Migdal
Jeffrey Catrett
Ann Manion
Didi Lutz
Theodore C. Max
Bram Hechtkopf
Christine Samsel
Lynn McCullough
Paul Hancock
Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.