Conference Presentations: Higher Technology, Higher Expectations
By Lynn McCullough Director of Meetings & Association Management, CMA Association Management | October 28, 2008
Over the last 10 years, many things have changed conference and convention attendees' behavior - the way they travel, and the way they conduct business from the road. Further, there is no question that the rapid advancement of technology has also had a great impact on the way a conference or convention actually operates. Let's take a trip back not too many years ago when an overhead projector was a commonplace presentation tool. Those days seem like ages ago but in reality, not too many years have passed. Now presentations are turning into a form of entertainment. Presentations today involve a wide variety of up-to-the-minute technology that every Convention Service Manager (CSM) and Meeting Planner needs to have a working knowledge of.
A member of the Association for Convention Operations Management (ACOM) and a technology guru, Dirk Bohns has first-hand experience with the new technology that is now gracing the stages at conferences and conventions. Bohns has provided a wealth of knowledge about the new forms of projectors, projection screens and monitors, and presentation technologies, along with a glimpse into what the future holds for technology in the meetings industry.
According to Bohns, here are some trends to look out for:
Widescreen is Here to Stay
The widescreen presentation format is becoming increasingly popular and is here to stay. The usual setup for a widescreen presentation is to use three projectors. The three projectors will overlap images to create a single seamless image projected onto a wide screen setup. This form of technology creates an image quality that is higher resolution than a High Definition image and allows the creation of a single surface with multiple elements including fly-in logos, I-Mag (image magnification) images from a camera, Power Point presentations and HD playback. ("I-Mag" images are live and will appear on one or more screens) The benefit of having a widescreen provides a panoramic viewable surface and a backdrop that can be infinitely changed throughout the event.
Finding the Right Projector