'Globalization' has been a buzz word in the hotel sector since the days of Conrad Hilton and his peers. For years now the quest to operate in new markets has seen hotel groups such as Accor, Hilton, IHG, Marriott, and Starwood truly become multinational players. Each week it seems one of these chains pronounces an increase to its development pipeline in one of the world's emerging economies. Starwood for example will take its current portfolio of 34 hotels in India and South Asia to over 100 hotels either open or signed up by 2015. Fairmont Raffles Hotels and Resorts will double the number of hotels open in Middle East and Africa by 2016. IHG not only has a robust development pipeline in China but has also developed a China specific brand. READ MORE


In an ongoing and ever-evolving effort to attract the best available labor talent, human resource managers are facing some challenging new issues. In an industry that traditionally relies on a younger workforce, managers are adapting their practices to the characteristics which define the Millennial Generation. These younger workers are digital natives which seems to promote a technology-driven mindset, but it also seems to inhibit their ability to engage in personal and social interactions. Training programs are being specifically created to improve and enhance their social IQ. Among the Millennials, there is also a burgeoning gap between applicant job skills and the requirements of available positions. Corporate training programs and cooperative efforts with hospitality schools are being utilized to address this issue, though return on investment is still a concern. Finally, human resource managers are being forced to confront the depersonalization of the recruiting process due to the explosion of Internet-based application procedures. The March Hotel Business Review will examine these critical issues and document the strategies that leading companies are employing to address them.