
'Globalization' has been a buzz word in the hotel sector since the days of Conrad Hilton and his peers. For years now the quest to operate in new markets has seen hotel groups such as Accor, Hilton, IHG, Marriott, and Starwood truly become multinational players. Each week it seems one of these chains pronounces an increase to its development pipeline in one of the world's emerging economies. Starwood for example will take its current portfolio of 34 hotels in India and South Asia to over 100 hotels either open or signed up by 2015. Fairmont Raffles Hotels and Resorts will double the number of hotels open in Middle East and Africa by 2016. IHG not only has a robust development pipeline in China but has also developed a China specific brand. READ MORE