Social Media Strategies for Hotel Employee Recruiting
By Jason Ferrara Vice President, Corporate Marketing, CareerBuilder | May 15, 2010
Finding the right talent is going to be key as the economy rebounds and your business regains its footing. Some hotels' employment brands have taken a hit in this downturn, though, and it will be imperative to promote your hotel as a great place to work so that you attract the right people. In addition, many properties will need to ramp up their hiring quickly as the economy rebounds.
One strategy that can address both of these challenges is to leverage social media as part of your recruitment mix. While social media isn't a replacement for more traditional recruitment methods, with the high level of engagement it commands, social media has become more and more fundamental to overall recruitment strategy.
It's no surprise. Social media is not a trend anymore; it's a way of life. It continues to be increasingly pervasive as millions of users interact, share and engage using a variety of online sites. Some examples of the ubiquitous presence of social media in our daily lives include:
- 17 percent of all time spent on the Internet was at social networking sites in 2009, up from 6 percent a year before that.(1)
- Facebook has 400 million users and 50 percent of them log in every single day.(2)
- Visiting social sites is now the 4th most popular online activity – ahead of personal e-mail.(3)
With so many potential employees using social media, why not be where your future employees may be? Getting online and using social media not only allows you to connect with candidates, but you can also use it to project your employment brand by creating a company page. The opportunities to capture talent are endless.
How to Use Social Media for Recruitment