Making Social Media Work For You in the New Decade

By Didi Lutz President, Didi Lutz PR | August 15, 2010

What you've read is true. Social media is here to stay, so it's time embrace the change. This new era of social networking has taken communication and information sharing to a whole new level.

This takeover emerged in the mid-2000's when the need for instantaneous communication became stronger and tech capabilities became more reliable. Mobile technology boomed with texting, music and video downloads, and with the blogging trend that had started earlier in the decade, social networking was the next step that integrated all those capabilities.

We all know at this point what social media is, and most business have a good grasp on how to use them to reach their audiences. With the constant evolution of social media, however, how do you made this public relations and marcomm tool work for your hotel in the face of a new decade?

Although I know this article is likely to be outdated in a year, simply because of the emerging nature of this multi-faceted communication trend, I have put together some tips on ways to create a solid social media strategy in your hotel.

By now, you should have figured out on which social netoworking sites your hotel should have a presence. Who are you looking to reach out to, and why? That's the first question you should ask. Once you have a strategy of that encompasses what you are looking to accomplish by participating in social networks, it's important to set specific goals that make marketing sense for your hotel. Below are some mainstream tips for hotels and social media, especially as the economy recovers:

1) Build a Facebook fan page.

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Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.