Making Social Media Work For You in the New Decade
By Didi Lutz President, Didi Lutz PR | August 15, 2010
What you've read is true. Social media is here to stay, so it's time embrace the change. This new era of social networking has taken communication and information sharing to a whole new level.
This takeover emerged in the mid-2000's when the need for instantaneous communication became stronger and tech capabilities became more reliable. Mobile technology boomed with texting, music and video downloads, and with the blogging trend that had started earlier in the decade, social networking was the next step that integrated all those capabilities.
We all know at this point what social media is, and most business have a good grasp on how to use them to reach their audiences. With the constant evolution of social media, however, how do you made this public relations and marcomm tool work for your hotel in the face of a new decade?
Although I know this article is likely to be outdated in a year, simply because of the emerging nature of this multi-faceted communication trend, I have put together some tips on ways to create a solid social media strategy in your hotel.
By now, you should have figured out on which social netoworking sites your hotel should have a presence. Who are you looking to reach out to, and why? That's the first question you should ask. Once you have a strategy of that encompasses what you are looking to accomplish by participating in social networks, it's important to set specific goals that make marketing sense for your hotel. Below are some mainstream tips for hotels and social media, especially as the economy recovers:
1) Build a Facebook fan page.