What to Expect From the In-Room Entertainment Industry in the Next Year

By Michael S. Wasik Chairman, CEO, Interim CFO, Roomlinx Inc. | September 04, 2011

In-Room Entertainment. It is becoming the focus for many hoteliers and I expect the attention and focus on this aspect of the guestroom to increase in the coming year. Technology continues to be developed at a rapid pace and it is tough to keep up with all the cool gadgets, software and online trends. With the proliferation of media now available online, the in-room entertainment options offered in hotels will need to shift in order to keep this amenity from becoming a cash drain.

Here are some things that will be important to keep in mind in order to offer options that will adapt with future technology needs and changes, maximize utilization of in-room entertainment and, most importantly, attract guests.

1. Online Media and Entertainment Options Ever Present

With the growth of companies like Netflix, media and entertainment options online are expanding at a rapid pace. With the click of a mouse, you can watch movies, TV shows and shorter content like YouTube videos. News, sports and weather updates stream live and email and social accounts are continuing to take over as the preferred form of communication.

Five years ago, internet access was still a hot topic for the hospitality industry. Now, it's a commodity and guests are not only expecting the access, but want it for free. This demand is causing hotels to try to find innovative ways to maintain margins and differentiate themselves with new Internet-based amenities. Tiered bandwidth options are one way to provide guests with what they want and still capture revenue to support the operating expenses of the network. This way, guests that simply want to check email and news updates can do so for little to no cost while those 'power-user' guests that want to stream video and play online games can opt to pay a bit more for higher quality.

2. TVs Are Becoming the Focus of all Integrated Technologies in the Guestroom

Choose a Social Network!

The social network you are looking for is not available.

Close

Hotel Newswire Headlines Feed  

Mark Simpson
John Tess
Dianna Vaughan
Gayle Bulls Dixon
LeJane Carson
Jed Heller
Mary Gendron
Todd Walter
Marcus Nicolls
Paul van Meerendonk
Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.