How is Hotel Design Affected by Pop Culture?
By Roger G. Hill Chief Executive Officer & Chairman, The Gettys Group Inc. | September 04, 2011
Co-authored by Karrie Drinkhahn, Principal, Gettys
We work in a time when cutting-edge, next-generation creativity and ingenuity must happen at just the right moment — when rapid technological breakthroughs open a spigot of rapid transactions, real-time news and an unprecedented rise in pop, fashion, celebrity and design trends. As design thinkers and thought partners, Gettys’ observation and insights into today’s (and tomorrow’s) pop culture helps our global hotel brand partners sustain both their current and future guests.
Pop culture is the totality of ideas, perspectives, attitudes, images and other phenomena that are deemed preferred through an informal consensus within the mainstream of any given society. In the hospitality design industry, there are several areas where pop culture and its trends affect our work, which we’ll explore in this article. This ranges from personalization (or guests designing their entire experience) to wellthy living (or the desire of living/being well).
Pop culture and technology have one common thread: they are always changing and advancing. At the same time, technology and its developments are increasingly accessible and attainable for consumers. The sustainability is a continuous need and challenge. While it isn’t easy, and often times cumbersome, our environmental responsibility is to find ways to make our designs sustainable at the same time.
Technology Enables Luxury at Your Fingertips
Through increased personalization, hotels use cutting-edge technology to influence customer convenience and the experience. At some properties, guests can design their entire experience, including the level of service, all on reliant technology.
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