Social Media: A Brave New World
By Michael McKean CEO, The Knowland Group | August 21, 2011
The idea of making money with social media is like an abstract dream. Everybody talks about it but nobody is doing anything about it. Applications such as Twitter, Facebook, and LinkedIn are low cost ways of reaching people and clients. No matter where someone is they can be reached with social media. A sales team that is integrated with social media has a huge advantage over teams that rely on outdated forms of media to communicate and build relationships.
With social media there are plenty of ways for hotels to connect with meeting planners. Let's log on and get started...
Making money with Social Media
By correctly using social media your hotel can make money. Social media is not just a wave that will eventually die out. Instead it will just keep evolving into something better, just like when laptops first hit the scene. When laptops were first available they could really only be used to type up documents. Otherwise they were large and inconvenient. That is, until someone discovered that the laptops could be connected to form a network. This eventually evolved into the Internet. The future of sales is tied to the world of social media.
Start making connections with Facebook
Facebook has more than 500 million active users with 250 million accessing their Facebook account from a mobile device on a daily basis. From these numbers alone it is obvious that by actively using Facebook, a hotel can reach a lot of people. Never miss an opportunity to engage! Your hotel sales team will be able to monitor brand hotel's mentions, industry key words, competitor names and more with Facebook.
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