Content is King: How to Keep Your Hotel Social Media Fans Coming Back for More
By Robert Rauch Chief Executive Officer, RAR Hospitality | December 23, 2012
Co-authored by Junvi Ola, Principal, Hospitality Content Studio
Your hotel's social media fans are a fickle bunch. Who can blame them? The growing number of social media sharing sites and the limitless content that changes by the second is a recipe for shorter-than-normal attention spans or what we call GADD (guest attention deficit disorder). Despite this, the potential is strong for your hotel property to enthrall even the most distracted social media user.
So, what's the secret to battling through the clutter and keeping your hotel's fans and guests excited to follow you? Just remember every top-rated marketer's mantra: Content is king. Travel brands and companies are discovering that high-quality content is the key to any successful social marketing campaign.
One ultra-creative blog post or a string of fun Facebook updates is just a start. Committing to quality content that attracts travelers should happen with every Tweet, LinkedIn comment, Facebook update and blog post. We've come together as a hotel management consultant and travel copywriter to give you 11 simple tips to live by when posting anything to your hotel's Facebook, Twitter, Google+, etc. This guide will ensure that your hotel is engaging current followers, attracting new ones and keeping them all wanting more.
1. Stick with the top players
First things first. When it comes to your social media accounts, keep it simple. There's no urgent need to be involved with every small niche social media site on the Web. Start with where the vast majority of social media users already live, such as Facebook (more than 800 million users), Twitter (more 200 million users), and LinkedIn (to mingle and network with meeting planners). Then once you're adept in those spaces, add Google+, a blog, Foursquare and YouTube (if you want to start sharing videos). Tools like Hootsuite allow you post to most of these sites from one simple dashboard.
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