Google - My New BFF
By Holly Zoba Senior VP of Sales - Hospitality, Signature Worldwide | October 14, 2012
Google is everywhere you want to be. Like a good neighbor, Google is there. Have you hugged your Google today?
Google's reach is so expansive, it seems like you can replace the business name with Google in any corporate marketing tagline and it will make sense. Google may have its critics suggesting that it cannot succeed in the social space, that Google+ has not been a success, but the reality is, Google matters to hotels and so does Google+. Google is a focused organization, returning best search results via the most convenient channel and delivery systems available. Make sure you are maximizing your presence through a few, simple steps.
The original title of this article was supposed to be, "The Google Monster", but after touring the Google offices last week, I might want a job there sometime so it seems unwise to call my potential future employer names. I assume they conduct Google searches, and what would come up – The Google Monster by Holly Zoba. Then, what chance would I have of ever seeing breakfast, lunch and dinner prepared for me, for free, by world class chefs worried about my health and brain development? Yes, a perk of working for Google – never having to cook again. In my case, it means never having to reheat takeout pizza again!
Therefore, I thought a more positive title would help ensure at least a first interview and possibly a free guava mango smoothie while I waited. Yes, they also get free smoothies – another perk – hence, the BFF reference.
There is another reason for the title that was also impacted by my tour of the offices. I realized that Google is one of the most focused organizations in the digital world. At first glance, it may seem they are exploring a number of spaces – phones, cars, social, etc. but in reality, they are one of the few companies who stay true to what they do well – return the best search results. Microsoft was once that focused, until the lawsuit with the government distracted them, but so far, Google has been able to maintain their focus, and based on the culture of the company, that is unlikely to change anytime soon.
All of the perks given to their employees are to drive productivity. They want to create an environment that attracts and retains the best and the brightest, and ensures they are the most productive they can be. I have never seen a more focused culture.
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