Seven Hot Trends in Management Techniques
By Michael Goldstein President & CEO, Packard Hospitality Group | December 01, 2008
It's no surprise when I tell you that today's traveler has an overwhelming number of options available when selecting accommodations for business or leisure. The industry has become so keenly tuned in to what today's travelers are looking for, making it a challenge to rise above the competition and differentiate oneself from others.
We've equipped our stylish guest rooms with the most current, cutting-edge technology, provided unparalleled bedding made from the finest Egyptian cotton and luxurious spa-like guest baths and products. Yet all of those amenities and appointments can quickly dissipate in the eyes of our guests if they do not encounter employees who are responsive to their needs and sincerely hospitable.
Simply put, it's paramount to remember that the most logical and practical way to outperform your competition is directly through your employees. They are the ambassadors for your hotel - and should be recruited and trained to complement and enhance your multi-million dollar assets.
Recruiting Beyond the Classifieds
Many of us recall when recruiting for an open position simply meant that the personnel department placed an ad in the Help Wanted section of the local newspaper. That longstanding practice was routine and perfectly acceptable. Today, hotel management must be ready to recruit in increasingly creative and innovative ways. To catch the eye of the most qualified recruits in the hotel industry, think beyond common methods.
If you don't already, start using your company's blog to promote job openings. Encourage valuable staff to participate in a referral program that offers incentives if their suggested recruits prove a good match for the hotel. Have representatives at college fairs and local professional industry-related events - know your "backyard" talent. Advertise on professional organizations' websites. Offer competitive internships for college students. Bring department managers together regularly to discuss bright stars among staff - people who may be inside recruits when positions become available. In other words, cast a wide but targeted net to catch the best and the brightest.
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