Translation Trends for the Hotel Industry in Asia
By Angel Zimmerman Co-Founder & Chief Operating Officer, Sajan | April 07, 2013
Those in the travel and hospitality industry have been keeping a close and discerning eye on the Asia-Pacific region, and for good reason. In many ways, hoteliers who hail from this part of the world are blazing new paths to world-class customer service and marketing prowess on a global scale. A major component of this is global mobile websites and localized mobile applications, and it's easy to see why.
Asia is perhaps the biggest and most impressive example of a region with a veritable legion of travelers who use mobile devices to research travel options, book rooms and communicate their travel preferences directly to hotels. In fact, Asia boasts the highest potential for mobile growth in the world, with China alone having an estimated 707 million mobile phone subscribers. Asia's mobile share of web traffic also grew more than 192 percent in the past two years (Pingdom research).
Users in countries like China, India and Japan are also hard to match as far as mobile app downloads. ABI Research predicts that application downloads in Asia will hit 2.4 billion by 2013, which represents roughly 20 percent of the world's total available market.
Much can be learned from how today's hotel managers in Asian countries are connecting with customers on a global scale. How are current travel trends in this region informing hoteliers' decisions about how to reach their target audiences? And what are the best practices around how to plan and produce mobile apps that are localized to specific countries-in the event that you choose to pursue something similar?
All hoteliers have a shared goal of finding new and more advanced ways to increase their visibility, nurture customer relationships and pave the way toward growing their worldwide base of guests. Increased language support and advanced mobile technology is becoming increasingly effective toward this purpose.
Taking the pulse of Asian travel habits