Hotel Loyalty Rebirth: Five Things Your Loyalty Program Should Be Doing Now
By Bram Hechtkopf Vice President of Business Development & Marketing, Kobie Marketing | December 2013
Summer is here, school's out and temperatures are rising. But what kind of season can hoteliers expect this year?
My prediction is partly sunny. That's how an AP business story also described the overall summer travel outlook and I think it's an accurate description.
Forecasters predict a rebound in the hospitality economy – albeit a slow one, because the vast majority of Americans still feel their economic situation is too uncertain to safely absorb the expense of a vacation.
And it's this kind of uncertainty that can cause hotel managers to cut back on loyalty programs, reduce services – for example, eliminating room service, as the New York Hilton Midtown just did – and continue the long wait until true global economic stability returns.
The Summer Travel Season: By the Numbers
But enough doom and gloom, there's also plenty of good news: