10 Ways Travelers Use Social Media to Plan a Vacation

By Sherry Heyl Founder & Consultant, Amplified Concepts | September 28, 2014

Today, when we need an escape, we turn to the mobile apps on our smart phones and the Internet. When we need a mental break from work, we turn to our social networks. When we need to escape boredom we turn to our news feeds. When we need to avoid an awkward moment we face one of our many digital screens.

So it should be no surprise that when we need a break, an escape, a getaway we turn to our social networks, news feeds and various digital screens to plan a vacation.

A recent survey from Leadsift showed that 52% of the participants used social media to plan their Summer vacations. People are using social media and review sites throughout all the stages of vacation planning which includes:

  1. Dreaming
  2. Researching
  3. Planning
  4. Confirming
  5. Comparing
  6. Booking
  7. Experiencing
  8. Sharing
  9. Recommending
  10. Reflecting

Dreaming

The dreaming stage is a collecting stage. This is a time where people are collecting ideas of places they would like to go. During this stage people are creating their bucket lists. Last year Pinterest revealed that there are 660 million pins posted to the travel category on their website. Seeing all those travel pins might have been what inspired Pinterest to launch their place pins feature that allows pinners to place their images onto an interactive world map.

Our client, Airstream2Go, tapped into vacation planners that were dreaming about a get-away with their recent multi-platform #HitchMeUp campaign.

Choose a Social Network!

The social network you are looking for is not available.

Close

Hotel Newswire Headlines Feed  

Dana Kravetz
Simon Hudson
Paul Feeney
Peter McAlpine
Thomas E. Pastore
Paula J. Azevedo
Roberta Chinsky Matuson
Michael Wildes
Jim Poad
Jeff Slye
Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.