10 Ways Travelers Use Social Media to Plan a Vacation

By Sherry Heyl Founder & Consultant, Amplified Concepts | September 28, 2014

Today, when we need an escape, we turn to the mobile apps on our smart phones and the Internet. When we need a mental break from work, we turn to our social networks. When we need to escape boredom we turn to our news feeds. When we need to avoid an awkward moment we face one of our many digital screens.

So it should be no surprise that when we need a break, an escape, a getaway we turn to our social networks, news feeds and various digital screens to plan a vacation.

A recent survey from Leadsift showed that 52% of the participants used social media to plan their Summer vacations. People are using social media and review sites throughout all the stages of vacation planning which includes:

  1. Dreaming
  2. Researching
  3. Planning
  4. Confirming
  5. Comparing
  6. Booking
  7. Experiencing
  8. Sharing
  9. Recommending
  10. Reflecting


The dreaming stage is a collecting stage. This is a time where people are collecting ideas of places they would like to go. During this stage people are creating their bucket lists. Last year Pinterest revealed that there are 660 million pins posted to the travel category on their website. Seeing all those travel pins might have been what inspired Pinterest to launch their place pins feature that allows pinners to place their images onto an interactive world map.

Our client, Airstream2Go, tapped into vacation planners that were dreaming about a get-away with their recent multi-platform #HitchMeUp campaign.

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