Preparing for Generation Z

By Joyce Gioia CEO, Employer of Choice International, Inc. | March 08, 2015

There's great news for hoteliers that have been struggling with their millennial employees. Help is on the way! No, the Millennials have not had some great revelation that what they believed they were entitled to was not realistic. That would be more than any of us could hope for.

Instead, it is their successors that bring the great news: Generation Z is on the way. Defined (by some, including us) as people born 1995 or later, this new generation, most assuredly, has a mind of its own.

They promise to be a welcome respite from the Millennials, often called Generation Y, especially outside of the United States. These folks are now 20 years of age and older and a few are already in the workforce.

Proclaimed the Homelanders by the Obama Administration

Last October 21st, the White House issued a white paper on the Millennials. Defining them as folks born beginning in 2005, this document detailed their values and attitudes, along with the social and technological influences that have and will affect their lives. This document officially characterized their successors in Generation Z as "The Homeland Generation". Named in an online contest by generational researchers Strauss and Howe, this new generation will make a very positive splash in the labor pool.

Many Qualities We Will Value

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Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.