The Buyers' Guide to Mobile Hospitality Solutions
By Michelle Wohl VP of Marketing & Client Services, Revinate | April 19, 2015
If you are evaluating how a mobile app or mobile website can add value to your hotel, there is more to consider than just how it looks or the features that it contains. For a mobile solution to truly be successful, it must be easily integrated into your existing systems, readily adopted by your guests, supported by your staff and built for future innovation. This guide will outline the considerations you should explore as part of your decision-making process.
If you have ever returned to your house after realizing that you left your mobile phone at home, you proved just how valuable your phone has become in your day-to-day life. Now, imagine going on a trip, either for leisure or business, and leaving your mobile device behind. Impossible to imagine, right, because it just wouldn't happen.
We rely on our mobile phones and tablets during travel to do everything from checking in to our flights, to arranging car service, to staying up to date on email, to finding restaurant recommendations, to getting walking directions, to calculating currency conversions and much more. In fact, TripAdvisor reports that 85% of U.S. travelers used their tablets during their time in-destination and nearly half of the polled respondents said their cell phone is an essential part of every journey.
Hotels need to adapt to these trends and ensure that they are providing guests with great mobile experiences across the entire guest lifecycle, pre-stay, on-site and post-stay. When done correctly, mobile can be a critical aspect of guest loyalty as it can power personalized service and surprise and delight perks. And, just as importantly, mobile can help hotels drive more revenue by making purchases and reservations more convenient.
But finding the right partner and building the right mobile solution isn't as simple as hiring a team of developers or selecting a while-labeled solution, as there are many considerations that can affect ROI, guest loyalty and the long-term value of the solution.
In this guide we aim to outline the most important considerations when evaluating a mobile solutions provider for your hotel or brand and provide tools that you can use when interviewing vendors and analyzing solutions.