Hotel Plaza Athenee New York Meets the Expectations of the Most Discriminating Guests

By Anne-Juliette Maurice General Manager, Hotel Plaza Athenee, New York | December 27, 2015

On a quiet tree-lined street of the Upper East Side is where you will find the Hotel Plaza Athenee, nestled among genteel residences and lavish townhouses at 37 E. 64th Street between Park and Madison Avenue. Combining cosmopolitan luxury with the intimacy and services of a boutique hotel, Hotel Plaza Athenee has created a home away from home for royalty, world leaders, celebrities, executives and sophisticated travelers from all around the world since 1984.

Charming and elegant in every detail, rich in style, Hotel Plaza Athenee speaks of a more refined time and place. The classic grandeur of the hotel can be felt through its opulent atmosphere where Louis XVI style, meets Manhattan's uptown chic. Hand-painted murals, noble Italian marble, French antiques and beautiful furnishings compliment this gracious haven.

The hotel is conveniently located to all the city's premier cultural, financial, business centers and attractions. Just off Madison Avenue, guests can enjoy a day of shopping at the chic boutiques and fabulous retail offerings, including the renowned Barney's New York, Bloomingdale's and Bergdorf Goodman department stores. There are countless offerings, all of which are within walking distance and easily accessed from the hotel.

For guests looking to experience art at its finest, there is the nearby Museum of Modern Art (MoMA), the Whitney Museum or the Frick Collection – all New York landmarks –as well as the legendary Rockefeller Center and the equally inspiring St. Patrick's Cathedral nearby. For those looking for the outdoor adventure, the hotel is located just one block from Central Park, where the people watching is unparalleled and recreational access in all forms is in constant supply. In addition, the hotel sits in a prime location to experience all the attractions that Midtown Manhattan and the Upper East Side have to offer. New York residents will also appreciate the property's points of access when planning special events or entertaining visiting family or locating impressive luxury accommodations for business colleagues.

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A team of top-notch, Clef d'Or concierges are available to assist guests and provide any additional information that might be needed to know about New York City and its attractions. For those looking for a fine dining experience, the feasts of the award-winning Arabelle are the perfect option. From the stunning gold-domed ceiling to the variety of seasonal menu options, the hotel's stylish in-house restaurant is the perfect spot to experience the best in Manhattan cuisine – from Afternoon Tea with freshly baked scones and tea sandwiches, to an elegant dinner, featuring modern American cuisine with a variety of seasonal menu options, in a beautiful setting. Culinary creations for breakfast, lunch, dinner, and Sunday brunch are served with grace, using only the finest local and organic ingredients.

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Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.