Hotel Plaza Athenee New York Meets the Expectations of the Most Discriminating Guests

By Anne-Juliette Maurice General Manager, Hotel Plaza Athenee, New York | December 27, 2015

On a quiet tree-lined street of the Upper East Side is where you will find the Hotel Plaza Athenee, nestled among genteel residences and lavish townhouses at 37 E. 64th Street between Park and Madison Avenue. Combining cosmopolitan luxury with the intimacy and services of a boutique hotel, Hotel Plaza Athenee has created a home away from home for royalty, world leaders, celebrities, executives and sophisticated travelers from all around the world since 1984.

Charming and elegant in every detail, rich in style, Hotel Plaza Athenee speaks of a more refined time and place. The classic grandeur of the hotel can be felt through its opulent atmosphere where Louis XVI style, meets Manhattan's uptown chic. Hand-painted murals, noble Italian marble, French antiques and beautiful furnishings compliment this gracious haven.

The hotel is conveniently located to all the city's premier cultural, financial, business centers and attractions. Just off Madison Avenue, guests can enjoy a day of shopping at the chic boutiques and fabulous retail offerings, including the renowned Barney's New York, Bloomingdale's and Bergdorf Goodman department stores. There are countless offerings, all of which are within walking distance and easily accessed from the hotel.

For guests looking to experience art at its finest, there is the nearby Museum of Modern Art (MoMA), the Whitney Museum or the Frick Collection – all New York landmarks –as well as the legendary Rockefeller Center and the equally inspiring St. Patrick's Cathedral nearby. For those looking for the outdoor adventure, the hotel is located just one block from Central Park, where the people watching is unparalleled and recreational access in all forms is in constant supply. In addition, the hotel sits in a prime location to experience all the attractions that Midtown Manhattan and the Upper East Side have to offer. New York residents will also appreciate the property's points of access when planning special events or entertaining visiting family or locating impressive luxury accommodations for business colleagues.

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A team of top-notch, Clef d'Or concierges are available to assist guests and provide any additional information that might be needed to know about New York City and its attractions. For those looking for a fine dining experience, the feasts of the award-winning Arabelle are the perfect option. From the stunning gold-domed ceiling to the variety of seasonal menu options, the hotel's stylish in-house restaurant is the perfect spot to experience the best in Manhattan cuisine – from Afternoon Tea with freshly baked scones and tea sandwiches, to an elegant dinner, featuring modern American cuisine with a variety of seasonal menu options, in a beautiful setting. Culinary creations for breakfast, lunch, dinner, and Sunday brunch are served with grace, using only the finest local and organic ingredients.

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Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.