Resolutions That Can Help You Attract and Maintain Talent

By Zoe Connolly Co-Founder & Managing Director, Hospitality Spotlight | December 20, 2015

While the holidays are traditionally among the most busy times in the hospitality industry, enterprising executives and entrepreneurial managers also see an opportunity to implement new resolutions that set the groundwork for a successful next year. These can range in scope, from implementing new technologies or team building initiatives, through refining social media presence and cleaning up job postings.

New Year's creates an opportunity for those in the industry to review the past year, build on successes, and correct concerns.

Here are six ideas that can make your resolution building season worthwhile, while creating goals that you can stick to all year round.

Clean up Your (Digital) Profile

For better or worse, social media is now a part of a property’s online presence; one that can influence the opinion of travelers and potential employees alike. Make sure what is on social media, job sites and being distributed is what you want the people you’re trying to attract to see.

Start with basics like questions about reviews. Are they accurate? If they’re negative, have you made steps to improve a situation, and in the cases of many review sites, let the site’s editing team know you’ve made the proper steps? If they’re positive (we’re hoping for this), do you a plan in place to thank guests who have left them? Next move on to sites like Facebook, Twitter, Pinterest, LinkedIn, etc. Do these sites put your best foot forward?

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Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.