How Room Prices and Sleep Quality Are Interrelated
By Bhanu Chopra CEO, RateGain | April 10, 2016
The scent of fresh sheets in a tidy hotel room can win any heart. Travelers unanimously agree that a 'hotel stay' should be nothing less than a rich and pampering experience; and they further justify the statement by saying that prices are paid immediately, as quoted online. In order to pay the guests due respect, hospitality chains claim that they change or improve their services as and when an insurgency crops up. So, the single biggest truth of the hotel industry is that 'sleep quality' drives this segment.
Believe it or not, this catch phrase has materialized into a key measure of health and productivity in the global public consciousness. Evidently, hoteliers are left with no other option, but to seriously address the buzz that is going around this phrase. When it comes to prices, new evolving trends play a crucial role.
On the spryer side, providing a 'good night sleep' is truly a science! Hotel owners, who are able to comprehend it, rule the roost in their pricing segment.
Sleep Quality: What Goes Behind the Scenes?
The science of sleep is called chronobiology. Researchers from this field, clinicians and patients have begun to use 'sleep quality' all over the place. The explanations by industry scholars outline that rich sleep quality equals positive outcomes in terms of better health, greater well-being and lesser sleepiness during the day. That is followed by good psychological functioning. On the other hand, poor sleep quality could lead to chronic insomnia.
"One in three of us suffers from poor sleep." – NHS UK