How to Position Your Spa for Media Attention and Generate Revenue
By Lorraine Abelow Founder & President, Abelow PR | April 17, 2016
While the lure of the spa has greater impact than ever before in attracting guests, the offerings must be well conceived - with an eye towards cultural trends -- and brought to the attention of your target market through the power of the press. The spa can be a big revenue generator for your property - especially if you leverage a well-crafted travel PR program to generate brand and consumer awareness.
But whether you have a sprawling tropical resort or a city property, spa consultants together with wise marketers are continuously reinventing their on-site spas to offer guests new, innovative experiences where guests can unplug from their hectic pace, and completely relax. So, depending on where your hotel is located, an indigenously inspired spa can be integrated, with some research and creativity into what is au courant (what does this mean?).
So, curate your spa menu so it is compelling and current, while make it in a word "distinctive." Here are several emerging spa trends.
Culture and Traditions Translates to Indigenous
It is vital to delve deep into the heritage of the location of your spa, and draw upon it in an authentic manner. There are key trending phrases to build your offerings around and attract the savvy spa goers of today, who are always looking for something new and different. That is what will catch the attention of the press if you reach out and pitch them.
At Pico Bonito, an eco-lodge in Honduras our travel PR firm promotes, press who cover spas, including the Travel Channel, have featured treatments in their segments that play off resonating buzzwords.