Designing for Dual-Branded Hotels
By Keith Simmel Principal, Cooper Carry | November 20, 2016
Co-authored by Bob Neal, Principal, Hospitality Studio at Cooper Cary
It's no secret: People today want to spend time in urban cores. They want to live, work, play, travel and experience a city's unique culture. Developers recognize this trend, and they are seeking to develop in these hot urban neighborhoods. As such, in many cities, real estate is limited, prices are going up and developers are thinking outside of the box. This often means old buildings getting new uses, new buildings getting multiple uses, more walkable, pedestrian-oriented projects and other positive changes for our cities.
Hotel owners in particular are getting creative. More and more owners are developing dual branded hotels to double offerings on a single property. For example, in Charleston, South Carolina, Cooper Carry recently finished a dual-branded Hyatt House-Hyatt Place hotel, one of the first of its kind in the U.S. The Hyatt House caters to the extended stay guest who is looking to feel right at home with a kitchen and other amenities.
And, the Hyatt Place serves select-serve guests, often targeting leisure travelers with a comfortable, consistent and convenient experience. Aligning these two brands under one roof made sense for the market, allowing guests to enjoy the benefits of both brands in one, premier location on King Street in Charleston's Historic District.
Why Dual Branded Hotels Work
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