Is this Star Wars or the Future of Hiring? Video Robotic Interviews

By Stephen J. Renard President, Renard International Hospitality Search Consultants | December 04, 2016

Do you wish to be a Movie Star and record your own video outlining the highlights of your career and what you can offer a new employer? How would you like to be interviewed by a robot? If you think these are Star Wars interview, you are wrong. They are going on now.

We all know that over the last few years, many companies have had filters on applications they receive and if certain words are present, they will review the resumes. If these buzz words are not, they will send the resumes on a one way ride to cyber space.

The fact is, job boards produce thousands of candidates daily for hiring personnel to consider. So, the HR executives reviewing the resumes never have enough time to review each applicant individually. Therefore, the screening process (or the filtering process) is done in many instances through word association. As well many companies (especially in the USA) are having you record your own video interview or sit for an interview directed by a robot interrogator.

Better Interviews Could Improve Your Company's Bottom Line

You knew the best way to prevent against bad hires? Improve your interview process … that seems logical. Is it not? An interview process should filter candidates to ensure they have a common culture with your group and the ability to get the job done. These are what will strengthen your brand.
Every candidate that approaches your company, regardless if they receive a thank you letter, job offer, or just a phone screen, must become your Ambassador. It only takes a few unhappy applicants to deter highly desirable qualified job seekers from never applying for your career opportunities. In fact mainstream job seekers read as many reviews as they can before forming an opinion. This doesn't even include what they've heard by word of mouth!

Making your interview process the best must consequently be essential, not only for the happiness of your employees, the health of your brand; but also to your companie's bottom line. "Great people are very hard to find"
We believe non personal interviews or not replying to applicant's online mail hurts your company reputation. People do not forget poor treatment; but on the other hand are happy to applaud fair and compassionate treatment even if they don't get the role they applied for.

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.