Is this Star Wars or the Future of Hiring? Video Robotic Interviews

By Stephen J. Renard President, Renard International Hospitality Search Consultants | December 04, 2016

Do you wish to be a Movie Star and record your own video outlining the highlights of your career and what you can offer a new employer? How would you like to be interviewed by a robot? If you think these are Star Wars interview, you are wrong. They are going on now.

We all know that over the last few years, many companies have had filters on applications they receive and if certain words are present, they will review the resumes. If these buzz words are not, they will send the resumes on a one way ride to cyber space.

The fact is, job boards produce thousands of candidates daily for hiring personnel to consider. So, the HR executives reviewing the resumes never have enough time to review each applicant individually. Therefore, the screening process (or the filtering process) is done in many instances through word association. As well many companies (especially in the USA) are having you record your own video interview or sit for an interview directed by a robot interrogator.

Better Interviews Could Improve Your Company's Bottom Line

You knew the best way to prevent against bad hires? Improve your interview process … that seems logical. Is it not? An interview process should filter candidates to ensure they have a common culture with your group and the ability to get the job done. These are what will strengthen your brand.
Every candidate that approaches your company, regardless if they receive a thank you letter, job offer, or just a phone screen, must become your Ambassador. It only takes a few unhappy applicants to deter highly desirable qualified job seekers from never applying for your career opportunities. In fact mainstream job seekers read as many reviews as they can before forming an opinion. This doesn't even include what they've heard by word of mouth!

Making your interview process the best must consequently be essential, not only for the happiness of your employees, the health of your brand; but also to your companie's bottom line. "Great people are very hard to find"
We believe non personal interviews or not replying to applicant's online mail hurts your company reputation. People do not forget poor treatment; but on the other hand are happy to applaud fair and compassionate treatment even if they don't get the role they applied for.

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Guest Service: A Culture of YES

In a recent global consumers report, 97% of the participants said that customer service is a major factor in their loyalty to a brand, and 76% said they view customer service as the true test of how much a company values them. And since there is no industry more reliant on customer satisfaction than the hotel industry, managers must be unrelenting in their determination to hire, train and empower the very best people, and to create a culture of exceptional customer service within their organization. Of course, this begins with hiring the right people. There are people who are naturally service-oriented; people who are warm, empathetic, enthusiastic, pleasant, thoughtful and optimistic; people who take pride in their ability to solve problems for the hotel guests they are serving. Then, those same employees must be empowered to solve problems using their own judgment, without having to track down a manager to do it. This is how seamless problem solving and conflict resolution are achieved in guest service. This willingness to empower employees is part of creating a Culture of Yes within an organization.  The goal is to create an environment in which everyone is striving to say “Yes”, rather than figuring out ways to say, “No”. It is essential that this attitude be instilled in all frontline, customer-facing, employees. Finally, in order to ensure that the hotel can generate a consistent level of performance across a wide variety of situations, management must also put in place well-defined systems and standards, and then educate their employees about them. Every employee must be aware of and responsible for every standard that applies in their department. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.