Is this Star Wars or the Future of Hiring? Video Robotic Interviews

By Stephen J. Renard President, Renard International Hospitality Search Consultants | December 04, 2016

Do you wish to be a Movie Star and record your own video outlining the highlights of your career and what you can offer a new employer? How would you like to be interviewed by a robot? If you think these are Star Wars interview, you are wrong. They are going on now.

We all know that over the last few years, many companies have had filters on applications they receive and if certain words are present, they will review the resumes. If these buzz words are not, they will send the resumes on a one way ride to cyber space.

The fact is, job boards produce thousands of candidates daily for hiring personnel to consider. So, the HR executives reviewing the resumes never have enough time to review each applicant individually. Therefore, the screening process (or the filtering process) is done in many instances through word association. As well many companies (especially in the USA) are having you record your own video interview or sit for an interview directed by a robot interrogator.

Better Interviews Could Improve Your Company's Bottom Line

You knew the best way to prevent against bad hires? Improve your interview process … that seems logical. Is it not? An interview process should filter candidates to ensure they have a common culture with your group and the ability to get the job done. These are what will strengthen your brand.
Every candidate that approaches your company, regardless if they receive a thank you letter, job offer, or just a phone screen, must become your Ambassador. It only takes a few unhappy applicants to deter highly desirable qualified job seekers from never applying for your career opportunities. In fact mainstream job seekers read as many reviews as they can before forming an opinion. This doesn't even include what they've heard by word of mouth!

Making your interview process the best must consequently be essential, not only for the happiness of your employees, the health of your brand; but also to your companie's bottom line. "Great people are very hard to find"
We believe non personal interviews or not replying to applicant's online mail hurts your company reputation. People do not forget poor treatment; but on the other hand are happy to applaud fair and compassionate treatment even if they don't get the role they applied for.

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Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.