Top Luxury Travel Trends To Watch
By Lorraine Abelow Founder & President, Abelow PR | January 28, 2018
Experiential and authentic travel is the buzzwords that tickle people's fancy. Not just going to the same hotel or destination, they are looking for new destinations. Even in the private jet sector, people aren't repeating the same routes. Customers are actively seeking out new and different places all the time and a top public relations agency can get you exposure to appeal to their new instincts and attract reservations.
The growing affluent market is looking to expand their horizons, so position your property as offering an experience they have not had before.
What Is Changing In Family Travel?
Adventure - budget or luxury style tops many families bucket list nowadays. So it is smart for hoteliers to create packages that offer exciting excursions that are active. Since often the group is comprised of extended families, and multi-generational, it is wise to have an excursion specialist. It could be saying at a three or four-star hotel in Colorado or California, and hiking in Yosemite, for example, if the kids of old enough.
Publications to promote your story range from Conde Nast Traveler to the New York Times. There are also the highly influential Mom blogs, with their devoted readers. And since moms, or grandmothers are the ones most frequently planning vacations, marketing to them will be fruitful.
The group can run from six to as many as sixteen, depending on the number of grandchildren involved, if close relatives join the group. With adventure travel being big for Baby Boomers who are often extremely fit, and also often footing the bill, a surprising number of activities are popular.