How to Scale Your Marketing Team by Working With Freelancers

By Sherry Heyl Founder & Consultant, Amplified Concepts | April 29, 2018

57.3 million people freelanced in 2017 according to the report Freelancing in America. At its current growth rate, the majority of the U.S. workforce will be freelancers by 2027.

I remember a time when the joke was that "consultant" or "freelancer" was another word for unemployed. Today freelancing has become a respected career choice that allows for freedom and flexibility which is now possible thanks to advancements in technology. Freelancers are able to work with multiple clients on projects small and large from their home office or really anywhere in the world that has an Internet connection. Freelancing is no longer about taking on contract assignments in between full-time jobs. In fact, more than half of the freelancers recently surveyed said they would not accept a full-time job no matter how much they were offered.

The virtual work arrangement also benefits companies hiring freelancers as they are able to seek out the best talent for the project without regard to location. As a freelancer, I have worked with a number of clients I have never met in person and a few outside of the United States. I build my team of freelancers based on skill set and personality fit without regard to location. most of my projects are managed on secure cloud-based software and I conduct meetings through video chats. By not being restricted by location to who I can work with I am able to build teams that are the perfect fit for each project and work with clients all over the world.

With a growing amount of professional talent available there are several benefits that come with hiring freelancers to scale your marketing team.

Reasons to Hire Freelancers

  • Expertise and Experience
Choose a Social Network!

The social network you are looking for is not available.

Close

Hotel Newswire Headlines Feed  

Marco Albarran
Jane Segerberg
Sam Small
Kathleen Pohlid
Simon Hudson
Michele Walters
Bonnie Knutson
Bob Carr
Mike Kistner
Tom LaTour
Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.