How to Scale Your Marketing Team by Working With Freelancers
By Sherry Heyl Founder & Consultant, Amplified Concepts | April 29, 2018
57.3 million people freelanced in 2017 according to the report Freelancing in America. At its current growth rate, the majority of the U.S. workforce will be freelancers by 2027.
I remember a time when the joke was that “consultant” or “freelancer” was another word for unemployed. Today freelancing has become a respected career choice that allows for freedom and flexibility which is now possible thanks to advancements in technology. Freelancers are able to work with multiple clients on projects small and large from their home office or really anywhere in the world that has an Internet connection. Freelancing is no longer about taking on contract assignments in between full-time jobs. In fact, more than half of the freelancers recently surveyed said they would not accept a full-time job no matter how much they were offered.
The virtual work arrangement also benefits companies hiring freelancers as they are able to seek out the best talent for the project without regard to location. As a freelancer, I have worked with a number of clients I have never met in person and a few outside of the United States. I build my team of freelancers based on skill set and personality fit without regard to location. most of my projects are managed on secure cloud-based software and I conduct meetings through video chats. By not being restricted by location to who I can work with I am able to build teams that are the perfect fit for each project and work with clients all over the world.
With a growing amount of professional talent available there are several benefits that come with hiring freelancers to scale your marketing team.
Reasons to Hire Freelancers
- Expertise and Experience
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