3 Most Effective Ways to Retain Your Hotel Employees
By Zoe Connolly Co-Founder & Managing Director, Hospitality Spotlight | November 11, 2018
There is an adage in business that it's five times more expensive to find a new client than it is to keep a current customer. The same concept can be applied to employee relations, as hotels and hospitality tech companies spend thousands of dollars in hard costs and man hours recruiting a new hire. A 2013 study found that "costs [associated] with recruiting, selecting, and training new employees often exceeds 100% of the annual salary for the vacated positions." Those costs compound when issues like the seniority of a role or the need to onboard employees are factored into the equation.
However, increasing employee retention rates is easier said than done, and can require a number of efforts and initiatives. While some may be simple and largely inexpensive to implement, there are also efforts that require top-down buy-in from senior leadership in a hotel or tech company.
There are three general categories that retention efforts and benefits can fall into. Growth, Financial and Perks.
Employee and career growth are critical in retaining quality employees, and this is true of all levels. Frontline employees at a property are more likely to stay in a company if they believe or have been presented a real-life of sight into how their career opportunities can improve. This also goes beyond the front desk of a property. Regional managers should be aware of what their next steps might be, as should employees in corporate settings.
Creating employee growth paths and opportunities can, on occasion lead to short-term concerns for hotel leaders. For instance, if a standout employee is promoted to another team or property, it can leave their former team short-handed. Many hotel leaders tend to get paralyzed by this fear. Instead, however, they should consider that the qualities that made the employee stand out will remain with the company, as will that person's institutional knowledge. Who better to train a replacement than the person who did the job so well they got promoted? As an ancillary benefit, the new hire, in this case, will onboard with the understanding that they have growth opportunities as well; their trainer is a walking demonstration of upward mobility in the hotel or tech company's business.
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