The Hottest Hotel Design Elements for Baby Boomers, Millennials and Gen Z

By David Ashen Principal and Founder, dash design | December 23, 2018

As a hotelier, which generation do you cater to? Boomers, who favor luxurious rooms, along with prime amenities and service? Millennials, who live through mobile technology and ultra-connectivity? Or Gen Z, the high-tech group concerned with global diversity and social justice?

Or maybe you've managed to meet the needs and preferences of all three generations?

Keeping Current with Millennials and Gen Z

Most of the attention by today's hoteliers has been on making the millennial and younger generations comfortable, including a heightened emphasis on spaces with digital connectivity and opportunities for social interaction, like bar areas that do double-duty at check-in points. Also popular are gathering areas located at high altitudes, like rooftop bars and exclusive penthouse lounges, with some seeing lines forming at their entries at 5 p.m. Adding to the scenes are rock-star-status mixologists and cocktail menus.

By creating spaces that make it easy for the younger guest to stay connected through digital and personal interactions-absolutes craved by millennials and the up-and-coming generation, Gen Z-hoteliers are satisfying the groups' lifestyle preferences, giving them good reason to book a room or two at their properties during the travelers' business and pleasure trips.

Many hotel brands are paying attention to the younger set's vibe, giving patrons plenty of option for gathering and socializing, like the Freehand New York that features a cool retro 80's era game room, and five food and beverage outlets-yes, there are five. When most hoteliers cringe at operating one full-service restaurant, the Freehand has taken on multiple outlets to make this a multi-level bar and restaurant destination that happens to have hotel rooms. From the ground floor to the roof, there are quiet getaways, like the George Washington Bar on the second floor, where the guest can cozy up with friends in an intimate atmosphere infused with history, to the boisterous rooftop Broken Shaker which mixes a tropical tiki bar with the New York City skyline. There is nothing but choice in this hotel, which, while aimed at younger generations, also-surprisingly-attracts GenXers and Boomers.

The Secret Garden - tucked into the lounge space, an reclusive outdoor space where one can enjoy a cocktail and small bite.
Bar Lounge - An accommodating space for work or play
Lobby Lounge - Welcoming arrival that is cheerful, bright, & airy
Choose a Social Network!

The social network you are looking for is not available.

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.