THE COVID CRISIS: Thinking for Yourself May Be the Only Regimen for Recovery

Part 2 of a 3-Part Series...

By Steven Ferry Chairman, International Institute of Modern Butlers | June 28, 2020

Click here for Part 1 of this article.

"Withholding information is the essence of tyranny. Control of the flow of information is the tool of the dictatorship." -    Bruce Coville

Burying Facts and Studies

In viewing the stream of contradictory and ever-changing data about the Wuhan virus (where it came from, its true nature and virulence, what did or did not work to combat it, etc.), the idea that officialdom was being driven by the common good rather than some unknown special interests was laid to rest with the egregious social media/Google censorship of multiple respected medical voices raising persistent and serious doubts concerning many aspects of the virus itself and its treatment- even challenging the notion that Covid-19 was really as dangerous a threat as was being advertized by multiple outlets and parties.

Twitter, for instance, is censoring information that does not follow "public health experts' and WHO guidance." Google and Facebook's "third-party" FactChecker program is funded by Gates, Soros, and Clinton donors, hardly neutral politically and certainly heavily invested in the vaccines being touted as the only possible and permitted solution.

Let's take some treatments that have been and still are being silenced at a time when any valid treatment should be pursued if the actual purpose were to save the lives of those who were succumbing to Covid-19:

  1. Inexpensive Hydroxychloroquine combined with azithromycin and zinc apparently proves 100% successful, yet the drug is banned by multiple parties and vilified, including by what turns out to be a completely fabricated "scientific" study written by a science fiction writer ;
  2. Intravenous vitamin C is reported to have been very effective and used by the Shanghai government, but shut down by the US government and social media ;
  3. The Math+ protocol that combines intravenous vitamin C, oxygen therapy, steroids, and zinc/vitamins D and B1 for patients arriving in hospitals but not yet in ICU. The protocol addresses the three ways that Covid-19 kills patients: Triggering hyperinflammation, hypercoagulation, and hypoxia (lack of oxygen reaching the tissues); 98 patients recovered and only 2 died (in their 80s with advanced chronic morbidities);
  4. The importance of building healthy immune systems through diet, exercise, and proper natural supplementation so the vast majority of individuals never catch colds, flus, and coronaviruses in the first place. Vitamins C and D3, zinc, and antiviral herbs such as astragalus, green tea extract, Andrographis, and monolaurin (from coconut) are well-known resources that are thoroughly nixed by the media and government agencies.

Looking for why these and other solutions might be rejected or outright attacked, as in the FDA's Quack Hack program targeting colloidal silver's effectiveness against pathogens,  it seems the common denominator behind the suppression of these potential non-pharmacological solutions for the prevention and treatment of COVID-19 infections is that they are low-cost, unpatentable, and thus unprofitable protocols. It is not because they are not valid and effective protocols worth at least including in an honest search for possible solutions.

What is approved and pushed by the government (in the US) from the FDA to the FTC and including Dr. Fauci, who headed the White House's coronavirus task force, are patentable and inevitably expensive vaccines that do not even exist yet.

For its part, in addition to removing all social media and Internet mentions and smearing doctors promoting these non-vaccine solutions, the media and social media also take for granted that vaccines are the solution.

"To compel a man to subsidize with his taxes the propagation of ideas which he disbelieves and abhors is sinful and tyrannical." - Thomas Jefferson

When perfectly competent voices are silenced and measures continue to be taken that defy common sense (creating the worst financial depression in human history, for instance, and everything that will entail), then it would seem that a special-interest group is at work with a hidden agenda, not a general-interest group applying science and common sense openly to deal with a situation for the good of the citizenry as defined by the citizens, not by special-interest groups.

If the information and handlings being recommended by those in government were characterized by scientific accuracy, truth, and logic, there would be no difficulty in having citizens accept their statements and instructions despite being exposed to different and even contradictory information.

Furthermore, even though Covid-19 is actually a complete non-event health wise for the vast majority of the world, for the few who are impacted heavily, a truly scientific enquiry would look honestly at all possible elements before ruling them out in order to discover optimal treatments. Real science neither needs to hide information nor to be forced upon people-it speaks for itself when it simply works as stated.

For Whom is Covid-19 Actually a Danger and Why?

There is no question that what is called Covid-19, whether or not it is a virus, is dangerous to a very small number of easily identified people. In order to adjudicate what might be the best solution for Covid-19, and whether vaccines indeed might be the only valid solution, let's explore the nature of SARS-CoV-2 and any other factors that might be behind the various symptoms ascribed to Covid-19.

The first point to grasp is that life-threatening infections of Covid-19 are not necessarily caused simply by the virus SARS-CoV-2, but the combination of two other elements :

1)  The insertion by a lab technician of an element into SARS-CoV-2 that increases its infection rate as part of "gain of function" lab work to create viruses that are more virulent and dangerous;

2) XMRV, another immune suppressant, being received earlier by some individuals (estimated 30-100 million in the US) as a result of vaccines contaminated during the manufacturing process with gamma-retroviruses (which can trigger diseases such as chronic fatigue syndrome, autism, and certain cancers), or via blood transfusions. It is possible SARS-CoV-2 simply activates these gamma-retroviruses, causing Covid-19 symptoms;

Five additional factors have also been highlighted-and rapidly censored - as possible contributors that boost the Covid-19 virus into severe cases for some:

1. The unrelenting and rapid rollout of military-grade 5G (and its electro-magnetic radiation that causes the same flu-like symptoms and oxygen deficiencies as experienced by Covid-19 patients in hospitals) despite zero safety studies having been done and many complaints by scientists as to the dangers; and moratoriums or outright banning by some countries (Australia, Russia, Netherlands, Switzerland, and tens of states and hundreds of cities, such as Brussels). The first study on this correlation (English version, Spanish original ) shows 5G hotspots to be Covid-19 hotspots, too. For instance, the small state of San Marino in Italy was the first European entity to install 5G technology and has a Covid-19 infection rate that is 27 times greater than that of its neighbor, Croatia, which does not have 5G. In Wuhan, 10,000 5G base stations were deployed by the end of 2019;

2. The predisposition by some individuals to viruses resulting from the toxins included in their vaccines (heavy metals, aborted human fetal tissue, animal cells, DNA from pus, carcinogens, MSG, a neurotoxin, and mercury - for which there exists no safe level for humans, and recently discovered, nanoparticles that are not listed as part of the ingredients and are not biodegradable);

Wuhan residents received flu shots in December 2019, in line with an August 2019  law mandating immunization for all citizens ; Lombardy (Italy) introduced two rounds of a new vaccine in the Fall of 2019 made not with the normal chicken eggs but cultured animal cells and containing four types of viruses - H1N1, H3N2, and two types of B viruses. In December, this was followed by Hepatitis jabs. 90% of those receiving these were 65 and older, and 75% of them had serious heart issues - not a smart health strategy to apply to immune-compromised individuals.

3. An increase of 1 microgram of fine particulates per cubic meter of air pollution is associated with an 8% increase in COVID–19 deaths, according to a Harvard university study. This is particularly significant because Wuhan is one of the most polluted cities in the world, as is Lombardy, also a hot spot for Covid-19 in Italy.

The drop in Wuhan deaths may well have occurred not because of the social distancing and lockdown, but the pollution dropping below 40 microns per cubic meter of air as factories ceased to operate, thereby removing the cyanide and other toxins from the air.

This factor becomes all the more compelling when we consider the symptoms of those hospitalized with Covid-19: White blood cell count normal, very low oxygen at the tissue level, and looking blue - the same symptoms as cyanide poisoning, which is resolved with three injections. 88% of those put on respiratory machines died, indicating that this is not a respiratory disease.

4. The aerial spraying occurring worldwide for the last three decades, which includes barium salts (which impact the lungs and are 25,000x more toxic than lead) and aluminum, amongst many other toxins ;

5. Poor diet and nutritional deficiency generally reducing immune system health - according to one study, 85% of Covid-19 patients were deficient in the crucial Vitamin D that wards off colds and flus.

As was the experience in other countries, 80% of coronavirus deaths in the US have been those who are 65 and up with pre-existing, life-threatening conditions.

We can narrow down the danger further to nursing/long-term care homes : 40.8% to 50% of Covid-19 deaths in multiple countries occurred in nursing homes ; for instance, nursing home residents in Virginia represent 0.3% of the State's population but comprise nearly 60% of Virginia's Covid-19 deaths. Similarly, Italy saw 40% of their coronavirus deaths (26,384) occurring in nursing homes (the average age of all deaths being 79.5 years and 97% having an average of 2.7 pre-existing morbidities). The heavy toll in several US states was partly due to lack of proper equipment and procedures in these homes, and government officials requiring recovering coronavirus-patients in hospitals to be returned to their nursing homes.

The Head of Forensic Pathology in Hamburg stated that "Not a single person without previous illness has died of the virus in Hamburg. All had cancer, chronic lung disease, were heavy smokers, heavily obese, or had diabetes or a cardiovascular disease." [English translation ]

A real investigation of Covid-19 would have to include determining if any of these above factors played a part: Jabbing a vaccine into someone will not resolve EMF pollution or barium salt toxicity, for instance.

But then again, coronaviruses (i.e. SARS 2002-2003, MERS 2012-2013) move through the population in two years before herd immunity builds enough for the coronavirus to disappear without any workable vaccine ever being found or administered. Summer 2021 would inevitably see the back of Covid-19 if it were managed with the normal herd-immunity approach instead of lockdowns. Contrast this reality with the one being pushed by "experts" predicting a second wave will come in the fall of 2020 and the pandemic will last two years, and calling for more lockdowns to prevent hospitals from becoming overwhelmed-the same reasoning and policies that have already collapsed our lives with nothing to show for it. Yet there is no second wave.

Viruses are Not Villains but Vital to Life

Here is a fresh look at viruses that won't be found in the general media or in Western allopathic medicine (based on mitigating symptoms in isolation rather than holistic medicine, which finds and resolves the causes of disease). If just the following information about viruses were known, respect for and understanding of viruses and the terrain theory (versus the germ theory) would have replaced the panic and knee-jerk responses to the fear generated so that a more sensible approach could have been adopted by governments.

First of all, this may be a hard pill to swallow given that we have all been raised with the germ model of health and sickness, but it has never been proven that viruses or bacteria cause disease as they have yet to be isolated and purified sufficiently to be sure something else may not be the actual cause. If the germ model were really spot on, then one has to ask why humanity experiences so much sickness and only enjoys an average lifespan of 72 years.

Additionally, humans are thoroughly reliant on a highly diverse and plentiful microbiome and virome-bacterial and viral microorganisms - in our bodies, the soil, air, and water around us. The diversity needed to support life includes viruses (50% of the human genome is made up of 380 trillion viruses such as hepatitis, influenza and herpes, with 10% being retroviruses like HIV), bacteria (30,000 species, with 1.4 quadrillion in our bodies), fungi (5 million), and parasites (300,000 species). This diversity has been under attack from the ubiquitous presence of chemicals and toxins in our bodies, food, water, soil, and air over the last 75 years and the effects are evident in our children: In 1960, 1.8% of children in the US had chronic health conditions that limited their activities; today, that number is 54% suffering from one or more of twenty chronic health-conditions. 

Science cannot match the speed with which nature/these viruses adjust to stressors in order to sustain the biodiversity upon which life, including humans, depends. For instance, industrial agriculture pours 4.5 billion pounds of antibiotics into the soil each year, requiring the microbiome take extraordinary measures to avoid extinction. Seen from this perspective, Covid-19 is working in its own way to reestablish biodiversity-assuming, of course, that this virus was not engineered in a laboratory with some other purpose, making it an unnatural virus that is not necessarily following the laws of nature. 

Rather than dropping everything and declaring the virus to be an enemy that we cannot possibly beat in terms of a) skillsets as well as b) undermining the foundation of life in a self-defeating way that only humans are capable of, it would be smarter in the long-term to address the loss of biodiversity and to move away from polluting industries and products and instead create clean production methods.

This does not mean dropping the standard of living and switching entirely to renewable energy, for instance, that actually causes more pollution in its construction and/or operation and disposal than it saves in its energy generation, but smart solutions such as the Carbon Cowboys who eliminate the need for fertilizer and pesticides, handle soil erosion and run off, and reduce antibiotic use dramatically through entirely natural means that increase beef production and lower costs. There are solutions wherever we state the problem properly and apply human ingenuity to solving it. The barrier to moving forward is powerful industries holding onto their non-optimal solutions and income stream at the expense of all life, and behind that, the truth not being known and understood by every being on this planet.

Vaccines: Promising More than they Can Deliver for Patients but Delivering on the Promise Financially for Pharmaceuticals

Back to the more immediate question of Covid-19 and the push for a vaccine "before life can return to normal," since 1976, scientists have identified 12,800 coronaviruses that have been travelling the world's airwaves for eons, constantly mutating, infecting animals and humans and some apparently even jumping species. SARS-CoV-2 (COVID-19) is the seventh known coronavirus to impact humans; others include MERS (Middle East Respiratory Syndrome) and SARS (Sudden Acute Respiratory Disease).

In all this time, nobody has ever found a vaccine for these or any other virus that works, simply because by the time they have identified a virus and created a possible vaccine, the virus has already changed. That is why flu vaccines have such poor results each year. Public health officials have to guess at least six months before the flu season starts which Type A or B influenza virus strain might be predominant so that pharmaceutical companies can manufacture the vaccines. However, even if they did score a hit, 80% of all respiratory infections are not Type A or B strains and so no flu vaccines can be effective against them.

"There is no evidence that any influenza (virus) vaccine thus far developed is effective in preventing or mitigating any attack of influenza. The producers of these vaccines know that they are worthless, but they go on selling them anyway." - Dr. J. Anthony Morris, former Chief Vaccine Officer, FDA & the National Institute of Health

At best, flu vaccines might be said to work on 24% - 50% of those to whom they are administered, and then only in terms of reducing the severity of the flu. The insert for the flu shot itself states, "There have been no controlled trials adequately demonstrating a decrease in influenza disease after vaccination with Flulaval" and "no controlled trials" have been conducted. 

The insert also admits, "Safety and effectiveness of Flulaval have not been established in pregnant women, nursing mothers or children." Those safety studies done are flawed. It is no wonder then that 100,000 people experience adverse reactions, hospitalizations, injuries such as autism, and even death from the various toxins in the flu and other vaccines. Autism rates have jumped 30,000% since the early 1980's.

Not surprising, therefore, to hear that prior receipt of a flu vaccine increases the chances of catching Covid-19 by 36%.

The author's position is not that vaccines are bad, but that they have a lot of toxins in them today that are bad; they patently do not work as well as the PR and marketing claim; they cannot be considered the only permitted solution in a free society, and they cannot be forced on citizens against their will, if the Nuremburg Code is to mean anything at all, especially when the companies making them today fudge their safety testing, hide and deny adverse reactions, admit they do not work, make the taxpayers pay for inevitable injuries while the companies make huge profits, and require so much PR, marketing, and lobbying to persuade doctors to prescribe them and governments to force them on citizenry.

The drive by pharmaceutical companies to vaccinate (in the US) today is characterized by:

  1. $295 million spent lobbying congress in 2019, the highest of any sector, which was well remunerated as they made 63% of total health-care profits; for the Covid-19 legislation, they had any  government price-controls removed so they could charge whatever they like for any vaccine brought to market;
  2. Continued government subsidies: Since the 1930s, the National Institutes of Health has put $900 billion of taxpayer money into research so pharmaceuticals can patent and profit from the drug - such as Gilead earning $44 billion in 3 years from sofosbuvir, used to treat hepatitis C at $1,000 per pill. And then who pays for all those "free" vaccine shots advertized on every street corner in the US?
  3. A lot of advertising (up to 70% of mainstream media advertizing dollars ) comes from pharmaceutical companies, which prevents the media from publishing anything about the dangers of vaccines;
  4. $18 billion spent on direct-to-consumer marketing and over $100 billion marketing directly to doctors;
  5. Ineffectiveness: In the recent mumps outbreak, 100% of the mumps cases were vaccinated; 90% of those who died from the 2018/2019 flu had received the flu shot; at best, when vaccines work, they might confer immunity for 10-20 years, whereas when a person catches a disease, they enjoy immunity for life ;
  6. The use of highly toxic ingredients that bypass the body's natural detox and protection systems by being injected directly into the blood; it is not surprising, therefore, that the cure might end up worse than the disease: In the past 15 years, 127 children have died from the measles vaccine while only two died as a result of naturally contracting the disease itself;
  7. Lying to the public about the safety and efficacy of vaccines: The pharmaceutical companies lost a recent US court case as it was proven there had been no quality control over vaccines for at least 32 years, since the US government agreed, with the passage of the National Childhood Vaccine Injury Act, to pay for any vaccine-caused injuries. At that time, chronic diseases like ADHD, asthma, autoimmune diseases, and allergies impacted 12.6%  of children in the US and today affect 54% ; in the same time frame, pharmaceutical company profits rose from 1 billion to $44 billion on $60 billion a year in revenue, making vaccines their most profitable revenue source with the highest profit margin; (Of note is that pharmaceutical companies knew they would lose $135 billion in revenue from their core prescription-drug business as a result of the expiration of patent protections between 2009 and 2014; increasing the number of mandated childhood vaccines presented the obvious solution);
  8. Vaccines are the only drugs for which pharmaceutical companies have not been held liable for injury or death since 10 August 1976 (reinforced by the 1986 NCVIA), when Congress agreed the taxpayer would cover all damage payments for those harmed or killed by any vaccine in order to encourage vaccine makers to continue production for the ongoing Swine Flu pandemic-which turned out to be a complete non-event (1 death worldwide);
  9. Since 1986, The Vaccine Injury Compensation Program in the US has paid $4.1 billion of taxpayer money to thousands of injured individuals or the survivors of those who died. Of note is that a government study concluded that fewer than 1% of vaccine injuries are reported. In the UK, the government agreed to pay $90 million to 800 children with severe brain injury from the 2009 swine flu Pandemrix vaccine ; the Norwegian government has so far paid $13 million to 86 victims, including 60 of the 170 reported cases of injured children. In each case, the pharmaceutical companies did not pay damages, the taxpayers did. And in the case of Pandemrix at least, the pharmaceutical industry profited further by selling the injured children the drugs needed to deal with their injuries for as long as they live;
  10. Of relevance is that the CDC is not an independent watchdog for the pharmaceutical industry, but a vaccine company that owns 56 vaccine patents and makes $4.6 billion each year on vaccines; they also mandate children receive increasing numbers of vaccines-currently 29 doses of vaccines by 18 months (whereas in the 1950s, they received only 7 doses by 18 years of age);
  11. Of the top 34 industrialized nations in the world, the US administers the most childhood vaccines and yet has the highest infant mortality rate. If vaccines were really so good for child health, the US would be expected to have the lowest child mortality rate. While it has been difficult in the past to prove vaccines are killing infants and  children, the lockdown has ended the debate rather dramatically and inconveniently for pharmaceutical companies by registering a 30% drop in infant deaths as a result of vaccinations not being administered. When over 200 infants die from vaccines each and every week in the US alone (and we are not even considering severe adverse reactions), then there really is no question that the vaccines are too dangerous to be made  mandatory and too harmful not to call this the premeditated taking of life on a grand scale.
  12. CDC & FDA committee members who recommend on vaccine policy have financial conflicts of interest with vaccine pharmaceuticals ;
  13. The long-term suppression by laws, censorship, and black propaganda of nutritional supplements and alternative healing protocols that have proven to work; in the case of Covid-19,  attacking any communications that "boosting the immune system with natural supplements would be a wise move," even raiding doctor's offices who were providing such protocols.

In fact, the history of vaccines is one long river of failed immunizations and major adverse reactions, including deaths - this link covers the years up to 1988 and tellingly, points out that 90% of the decline in mortality for scarlet fever, diphtheria, whooping cough, and measles between 1860 and 1965, for instance, occurred before the introduction of antibiotics and widespread vaccination, as a result of improved nutritional levels.

In other words, an immune system in good shape is the best defense against viruses that kill because a compromised immune system simply cannot regulate itself properly.

As can be seen, vaccines have major issues, one of which is that the ongoing push for mandatory worldwide vaccination (the European commission and WHO are working to create a passport for mandatory vaccinations, Argentina is already implementing it, with travel, education, and other rights turned into privileges granted upon immunization) can be seen to be motivated by money, as far as the pharmaceutical companies (and the government agencies and politicians they finance) are concerned, not health as claimed.

It is clear, in the final analysis, that people would not have to be forced to take a vaccine if it were known to be safe and effective.

A River of Irrationalities

Looking at the above, it is obvious that:

  1. Many people catch Covid-19, often without knowing it;
  2. Some have mild symptoms and a very small number need hospitalization;
  3. Very few of these serious cases die of Covid-19, these being in their senior years and/or having other conditions, or not being treated properly;
  4. The full range of factors that might cause the symptoms are not being considered when searching for appropriate treatment(s);
  5. Existing successful (and inexpensive) treatments are being ignored and suppressed, including the need to build immune systems via diet, nutritional support, and reduction of toxic loads from chemical pollution in the food, water, and air;
  6. Officialdom has provided contradictory and incorrect information from Day 1-"Wear masks, don't wear masks," for instance. Dr. Fauci on May 12: Serious consequences if the country reopens too soon; on May 22: Irreparable damage if the lockdown lasts too long, etc.;
  7. There is a determined drive to enforce ineffective and even dangerous vaccinations on the entire world's population as the solution to a pandemic that isn't.

Evidence keeps popping up day after day that exposes the current government responses to be illogical:

  1. Masks and respirators have limited effectiveness, in part because viral aerosol particles are too fine to be blocked by existing masks. Viruses travel everywhere in the wind and create high-density pockets when they bind with particles of air pollution. Reducing air pollution or moving at-risk people to areas without air pollution would be more productive for saving lives;
  2. Lockdown is an aberrant concept. While herd immunity, the normal way of dealing with viruses, has been set aside as a policy by most governments, it occurs much quicker than previously thought : After only 7%-24% of the population catch the virus, the virus essentially is rebuffed in too many bodies to be able to sustain a pandemic.

Additionally, immunity does exist once a person has caught Covid-19 and has the antibodies in their system: Sweden's chief epidemiologist, Anders Tegnell, stated on May 11, "It is quite certain that immunity does exist…. For all the cases we have had in Sweden, there has not been one single person who had this disease twice. "

If there were no lockdown of everyone and instead the elderly and immune-compromised were protected/quarantined, the virus would run itself out after enough people developed antibodies and then those at risk would be free to interact again.

According to the New York Times, South Dakota, as of mid-May, had 20,573 cases (1 per 233 of the population) and just 1 Covid-19 death. They have not enforced any lockdown, as is true of Sweden: Much like the rest of the world that is in lockdown, it has seen lots of people catching the virus but very few seriously ill and even fewer dying.

Even if healthy people staying at home could be justified in some way as a valid new theory for preventing the spread of a virus, it is not borne out in the real world: i.e. 66% of new Covid-19 patients in New York were sheltering at home. Another study from China found that 79.9% of new outbreaks of three or more people were from indoor transmission in private homes.

While staying at home does not appear to reduce infections and deaths in society in the short term, in the long term it invites the continuation of the virus as it prevents antibodies from being developed for herd immunity and so the virus never runs its course; it keeps revisiting society in new waves (as ironically, the authorities keep warning us will happen if we do not stay at home) when it finds enough new bodies to invade that have no defenses.

As predicted by the experts, stay-at-home lockdowns have had dire consequences beyond the Covid-19 mortalities, a few of which so far have proven to be:

  1. The May 2020 report from the Imperial College London and Johns Hopkins University predicts that 6.3 million additional people will develop TB between now and 2025, with 1.4 million of them being expected to die because they were not diagnosed and treated during this lockdown;
  2. Another study taken at random by a data analyst consortium in South Africa determined the economic consequences of the country's lockdown will lead to 29x more people dying from a variety of causes than from the coronavirus itself;
  3. Many people are going hungry (54 million in the US are reliant on food aid as prices rise ), and hundreds of millions face hunger or starvation in other parts of the world as a result of economic collapse combined with numerous droughts and floods reducing crop yields; locust invasions in Africa, the Middle East, and Asia; tens of millions of pigs and chickens culled in Asia to combat Asian Swine flu and Avian HPAI/H5N1 bird flu ; and in the US, because of Covid-19 outbreaks closing meat-processing plants.

Does all this add up to Covid-19 being a very dangerous virus?

It seems the bigger danger is media generating fear and the resulting unscientific and irrational solutions being enforced by governments resulting in collapsed economies; the disappearance of cultural norms (i.e. socializing, going to sports events or religious services, having shops and restaurants to enjoy, or of interest to the hospitality industry, traveling on vacation or business); quite in addition to avoidable deaths, upset/confused/hungry citizens, silenced voices, and lost civil liberties (including the desired-by-some enforced vaccinations).

So we come to the end of Part II and hopefully you are better prepared to make up your own mind and help steer things in the right direction next time someone panics over something they do not understand or tries to force something harmful on you and society.

In Part III, we will shine a spotlight on those individuals and organizations who mismanaged things in a way that did not collapse a single hotel or chain, or even all those in a single country or continent, but the entire world, and most other industries and professions.

Prof. Ferry Professor Steven Ferry was born and raised in England, where he worked in education, hospitality, and private service before moving to the USA to continue in private service. He took a break from service to establish a photographic and writing communications company that produced a wide range of educational, PR, marketing and editorial products for many major US publishers and corporations, while also writing books for the butler profession and ultimately, being drawn back into the service industry to train and consult. At the request of peers, he founded the International Institute of Modern Butlers ( in 2004 to set and raise standards for the profession through advocacy, consulting, and training. The Institute staff have trained at two hundred 4 & 5-star resorts around the world, and in multiple estates of the wealthy. Steven Ferry can be contacted at +1 813-354-2734 or Please visit for more information. Extended Biography

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Any software, including codes or other materials that are made available to download from HotelExecutive, is the copyrighted work of HotelExecutive and/or its suppliers and affiliates. If you download software from HotelExecutive, use of the software is subject to the license terms in the software license agreement that accompanies or is provided with the software. You may not download or install the software until you have read and accepted the terms of the applicable software license agreement. Without limiting the foregoing, copying or reproduction of the software to any other server or location for further reproduction or redistribution is expressly prohibited unless otherwise provided for in the applicable software license agreement in the case of software, or the express written consent of HotelExecutive in the case of codes or other downloadable materials.

Limited Access

Except as otherwise expressly permitted by HotelExecutive, any access or attempt to access other areas of HotelExecutive computer system or other information contained on the system for any purposes is strictly prohibited. You agree that you will not use any robot, spider, other automatic device, or manual process to "screen scrape," monitor, "mine," or copy the Web pages on HotelExecutive or the Content contained therein without HotelExecutive's prior, express, and written permission. You will not spam or send unsolicited e-mail to any other user of HotelExecutive for any reason. You agree that you will not use any device, software or routine to interfere or attempt to interfere with the proper working of HotelExecutive. You agree that you will not take any action that imposes an unreasonable or disproportionately large load on HotelExecutive's infrastructure.

Additional Use Restrictions

You shall not post, transmit, e-mail, re-transmit or store material on or through any of the services provided by HotelExecutive (the "Services") which, in the sole judgment of HotelExecutive: (i) is in violation of any local, state, federal or non-United States law or regulation, (ii) is threatening, obscene, indecent, defamatory or that otherwise could adversely affect any individual, group or entity (collectively, "Persons") or (iii) violates the rights of any person, including rights protected by copyright, trade secret, patent or other intellectual property or similar laws or regulations including, but not limited to, the installation or distribution of "pirated" or other unauthorized photos or software products that are not appropriately licensed for use by you. You shall be responsible for determining what laws or regulations are applicable to its use of the Services. In addition, you may only use the Services in a manner that, in HotelExecutive's sole judgment, is consistent with the purposes of such Services. If you are unsure of whether any contemplated use or action is permitted, please contact HotelExecutive at editor@HotelExecutive By way of example, and not limitation, the following uses described below of the Services are expressly prohibited:

A. upload, post, e-mail or otherwise transmit any information, data, text, software, music, sound, photographs, graphics, video, messages or other materials (collectively, "Content") that is unlawful, harmful, threatening, abusive, harassing, tortious, defamatory, vulgar, obscene, libelous, invasive of another's privacy, hateful, sexually intolerant or racially, ethnically or otherwise objectionable;

B. impersonate any person or entity, including, but not limited to, a Company official, forum leader, guide or host, or falsely state or otherwise misrepresent your affiliation with a person or entity;

C. forge headers or otherwise manipulate identifiers in order to disguise the origin of any Content transmitted through the Services or develop restricted or password-only access pages, or hidden pages or images (those not linked to from another accessible page);

D. upload, post, e-mail or otherwise transmit any Content that you do not have a right to transmit under any law or under contractual or fiduciary relationships such as inside information, proprietary and confidential information learned or disclosed as part of employment relationships or under nondisclosure agreements;

E. upload, post, e-mail or otherwise transmit any Content that infringes any patent, trademark, trade secret, copyright or other proprietary rights of any party;

F. upload, post, e-mail or otherwise transmit any unsolicited or unauthorized advertising, promotional materials, "junk mail," "spam," "chain letters," "pyramid schemes" or any other form of solicitation;

G. upload, post, e-mail or otherwise transmit any material that contains software viruses, worms or any other computer code, files or programs designed to interrupt, destroy or limit the functionality of any computer software or hardware or telecommunications equipment;

H. interfere with or disrupt the Services or servers or networks connected to the Services, or disobey any requirements, procedures, policies or regulations of networks connected to the Services;

I. intentionally or unintentionally violate any applicable local, state, national or international law, including, but not limited to, regulations promulgated by the U.S. Securities and Exchange Commission, any rules of any national or other securities exchange, including, without limitation, the New York Stock Exchange, the American Stock Exchange or the NASDAQ, and any regulations having the force of law;

J. 'stalk' or otherwise harass another user of HotelExecutive or Company employee or official;

K. promote or provide instructional information about illegal activities, promote physical harm or injury against any group or individual, or promote any act of cruelty to animals. This may include, but is not limited to, providing instructions on how to assemble bombs, grenades and other weapons, and creating "Crush" sites; and

L. effecting security breaches or disruptions of Internet communication. Security breaches include, but are not limited to, accessing data of which you are not an intended recipient or logging into a server or account that you are not expressly authorized to access.

M. advertising to, or soliciting any user of HotelExecutive to buy or sell any products or services through the unauthorized or impermissible use of the Services. You may not transmit any junk email or chain letters to other users. If you breach this Agreement and send unsolicited bulk email, instant messages or other unauthorized commercial communications of any kind through the Services, you acknowledge that you will have caused substantial harm to HotelExecutive, but that the amount of such harm would be extremely difficult to ascertain. As a reasonable estimation of such harm, you agree to pay HotelExecutive $500 for each such unsolicited email or other unauthorized commercial communication you send to each user through the Services.


HotelExecutive, including all software, functions, materials, and information is provided "as is" without warranties of any kind, either express or implied. HotelExecutive disclaims all warranties, express or implied, including, but not limited to, warranties of non-infringement and implied warranties of merchantability, fitness for a particular purpose, non-infringement, title, merchantability of computer programs, data accuracy, system integration, and informational Content. HotelExecutive does not warrant or make any representations regarding the operation of HotelExecutive, the use, validity, accuracy or reliability of, or the results of the use of the materials on HotelExecutive or any other sites linked to HotelExecutive. The materials of HotelExecutive may be out of date, and HotelExecutive makes no commitment to update the materials at HotelExecutive. HotelExecutive does not and cannot guarantee or warrant that the files available for downloading from HotelExecutive, if any, will be free from infection, viruses, worms, Trojan horses, or other code that manifest contaminating or destructive properties. HotelExecutive does not warrant that HotelExecutive, software, materials, products, or services will be uninterrupted or error-free or that any defects in HotelExecutive, software, materials, products, or services will be corrected.


In no event will HotelExecutive, its suppliers or other third parties mentioned at or in HotelExecutive be liable for any damages, including, without limitation direct, indirect, special, incidental, or consequential damages, damages resulting from lost profits, lost data or business interruption arising out of relating to the use, inability to use, or resulting from the use of HotelExecutive, any web sites linked to HotelExecutive, the materials, software or other information contained in any or all such sites, whether based on warranty, contracts, statutes, regulations, tort (including but not limited to, negligence) or any other legal theory and whether or not advised of the possibility of such damages. If your use of the materials or information from HotelExecutive results in the need for servicing, repair or correction of equipment or data, you assume all costs thereof.


HotelExecutive may revise this Agreement at any time without notice by updating this posting. By using HotelExecutive you agree to be bound by any such revisions and should therefore periodically visit HotelExecutive and page to determine the then current Terms of Access and Use conditions of use to which you are bound.


Any idea you transmit to or post on HotelExecutive by any means will be treated as non-confidential and non-proprietary and may be disseminated or used by HotelExecutive or its affiliates for any purpose whatsoever, including, but not limited to, developing and marketing products. You are prohibited from posting or transmitting to or from HotelExecutive any unlawful, threatening, libelous, defamatory, obscene, scandalous, inflammatory, pornographic, profane material or any other material, including but not limited to any material that could give rise to any civil or criminal liability under both domestic and international law.


You warrant to HotelExecutive that:

You are the sole owner of all rights in the materials posted or uploaded by you (including all related copyrights) or that you have the absolute right to license their use as provided in this section. While you will retain ownership of the copyright in the materials posted or uploaded by you, you agree that all materials posted or uploaded by you shall become part of a database, and that HotelExecutive will own the compilation copyright in that database. In addition, you hereby grant HotelExecutive a perpetual, worldwide, irrevocable license to use, reproduce, modify, publish, publicly perform, publically display and distribute such materials, and portions of such materials and any derivative works created from such materials, in print, electronic and other media, by any means now known or developed in the future. We may sublicense all of our rights and licenses or assign them to third parties. Neither HotelExecutive nor any third party using the materials in accordance with this section will be obligated to pay you any royalties or other compensation for use of the materials.

You will comply with these Terms of Access and Use including, without limitation, the USE RESTRICTIONS set out in Section 3 above;

You agree to indemnify and hold HotelExecutive harmless from any claim or damages (including any legal fees in relation to same) made by a third party in respect of any matter in relation to or arising from your use and/or membership arising from any breach or suspected breach of these Terms of Access and Use by you or your violation of any law or the rights of any third party.


HotelExecutive may take any or all of the following actions at our sole discretion:

Remove any member profile (including photographs) or other material that, in our sole discretion may be inappropriate or we suspect to be illegal, subject us to liability or which may violate these Terms of Access and Use or where required to do so by law;

Issue members with verbal or written warnings and may take such further action as we deem appropriate if such warnings are not heeded;

Suspend or terminate a member's access to the members's area of HotelExecutive or a member's account without notice at any time;

Inform the appropriate authorities and provide them with information regarding any suspected illegal activity; or bring legal action against a member or other user of HotelExecutive in relation to any breach of these Terms of Access and Use or any illegal or suspected illegal activity.


A. Policy

We have provided opportunities for you to contribute Content to our Site. It is our policy, however, not to allow any Content which may constitute intellectual property infringement; violations of federal, state, or local law; obscene or defamatory material, or may otherwise be unacceptable or inappropriate. Upon learning of such Content, we will attempt, and you hereby give HotelExecutive the right, to delete, edit, remove, disable, change, or restrict access to or the availability of the Content, which in our sole discretion, is otherwise unacceptable or objectionable. We may or may not notify you about what action we take with respect to the disputed Content. The provisions of this section are intended to implement this policy but are not in any way intended to impose a contractual obligation upon us to undertake, or refrain from undertaking, any particular course of conduct.

B. Complaint Procedures

If you believe that another user or other third party has posted Content which violates this policy or specifically the USE RESTRICTIONS in Section 3 above, you may notify HotelExecutive via e-mail at editor@HotelExecutive . In order to allow HotelExecutive to respond effectively, please provide HotelExecutive with as much information as possible in your correspondence, including: (1) the nature of the right infringed or violated (including any applicable registration numbers of the federally-registered intellectual property allegedly infringed), if applicable, or the unacceptable or inappropriate Content; (2) all facts which lead you to believe that a right has been violated or infringed, if applicable; (3) the precise location where the offending Content is located; (4) any grounds to believe that the party or user which posted the Content was not authorized to do so or did not have a valid defense (including the defense of fair use), if applicable; (5) if known, the identity of the party or user who posted the infringing, offending, or inappropriate Content; and (6) in the case of alleged copyright infringement claims, information sufficient to identify the work and your claims to ownership.

C. Indemnification/Waiver of Certain Rights

By contacting HotelExecutive and complaining of an alleged violation, you agree that the substance of your complaint shall constitute a representation made under the pains and penalties of perjury pursuant to the laws of the State of California. In addition, you agree, at your own expense, to defend and indemnify HotelExecutive and hold HotelExecutive harmless against all claims which may be asserted against HotelExecutive, and all losses incurred, as a result of your complaint and/or our response to it.

D. Waiver of Claims and Remedies

We expect all users of our Site to take responsibility for their own actions and cannot and do not assume liability for any acts of third parties which take place at our Site. By utilizing the Good Samaritan procedures set forth herein, you waive any and all claims or remedies which you might otherwise be able to assert against hotelexecutive under any theory of law (including, but not limited to, intellectual property laws) that arise out of or relate in any way to the content at hotelexecutive or our response, or failure to respond, to a complaint.

E. Investigation/Liability Limitation

You agree that we have the right, but not the obligation, to investigate any complaint received. By reserving this right, we do not undertake any responsibility in fact to investigate complaints or to remove, edit, disable or restrict access to or the availability of Content. We will not act on complaints that we believe, in our sole discretion, to be deficient, incomplete, or otherwise questionable. If you believe that Content remains on HotelExecutive which violates your rights, Your sole and exclusive remedy shall be against the user or other party responsible for said content, not against HotelExecutive. your sole and exclusive remedy against HotelExecutive shall be to terminate your use of HotelExecutive and service.

Digital Millennium Copyright Act Compliance. As set forth in Subsection (b), you must contact our agent if you believe that a work protected by a U.S. Copyright which you own has been posted on our Site without authorization or that our Site, in some material way, contributes to its infringement. It is our policy in appropriate circumstances, if possible, to terminate the access rights of repeat infringers and other users who use HotelExecutive in an inappropriate or objectionable manner.


HotelExecutive reserves the right to fully cooperate with any law enforcement authorities or court order requesting or directing HotelExecutive to disclose the identity or other information regarding any user or member alleged by any governmental entity to be using HotelExecutive or any Content or materials available in, at, through or in association with HotelExecutive in violation of any law or regulation, or in violation of this Agreement, including, without limitation, the posting of e-mail messages, or publishing or otherwise making available any such materials. By accepting this agreement you waive and hold harmless HotelExecutive from any claims resulting from any action by HotelExecutive during, or as a result of, its investigations, and from any actions taken as a consequence of investigations by either HotelExecutive or law enforcement authorities


If any provision(s) of this Agreement is held by a court of competent jurisdiction to be contrary to law, then such provision(s) shall be construed, as nearly as possible, to reflect the intentions of the parties with the other provisions remaining in full force and effect. HotelExecutive's failure to exercise or enforce any right or provision of this Agreement shall not constitute a waiver of such right or provision unless acknowledged and agreed to by HotelExecutive in writing. The section titles in this Agreement are solely used for the convenience of the parties and have no legal or contractual significance. This Agreement may be assigned in whole or in part by HotelExecutive. This Agreement may not be assigned in any manner by you without the express, prior written permission of HotelExecutive.

Any and all disputes or controversies of any kind, including but not limited to any performance, duty, obligation or liability arising under or related to this Agreement which are not first resolved informally, shall be determined by binding arbitration in San Francisco, California, in accordance with the rules of the American Arbitration Association. The final award in any such arbitration proceeding shall be subject to entry as a judgment by any court or competent jurisdiction, provided that such judgment does not conflict with the terms and provisions hereof. The jurisdiction of the arbiter (or arbiters) with respect to legal matters shall be limited only by the statutory and common law of the State of California and the United States.

Notwithstanding the foregoing, any and all disputes, which the parties cannot informally resolve, regarding the scope of issues or matter with the jurisdiction of the arbitrator, shall be resolved by a separate dispute resolution process whereby HotelExecutive, in its sole discretion shall elect the dispute to be resolved by either (1) a court of competent jurisdiction in the State of California or (2) a panel of three new arbitrators.

This Agreement shall be governed by and construed in accordance with the laws of the State of California notwithstanding any conflict of laws provisions. You and HotelExecutive agree that the venue for all legal disputes, controversies, actions of any kind arising under or related to this Agreement shall be San Francisco, California. You and HotelExecutive further agree that in case of any litigation regarding this Agreement, you irrevocably and unconditionally (i) consent to submit to the exclusive jurisdiction of the state and federal courts in the County of San Francisco, California for any litigation or dispute arising out of or relating to this Agreement, (ii) agree not to commence any litigation arising out of or relating to this Agreement except in the California Courts, (iii) agree not to plead or claim that such litigation brought therein has been brought in an inconvenient forum, and (iv) agree the California Courts represent the exclusive jurisdiction for all litigation relating to this Agreement.


Hotel Business Review Subscriptions

If you choose to purchase a subscription, member subscription payments can be made in U.S. Dollars, as well as a variety of international currencies. Membership terms are Annual Recurring, and Monthly Recurring. The Annual Recurring subscription is an annual commitment and subscribers will be charged each consecutive billing cycle. Annual Recurring subscriptions can be cancelled after the first billing cycle and within 30-days of the billing date for a full refund. Monthly Recurring subscriptions are ongoing and subscribers will be charged each consecutive monthly billing cycle. Monthly Recurring subscriptions can be cancelled after the first month and within 7 days of the monthly billing cycle for a full refund.


Payment for the services provided to you in, at, through or in association with HotelExecutive may be made by automatic credit card, debit card, direct debit, bankwire or Paypal and other approved payment means offered in, at, through or in association with HotelExecutive, and you hereby authorize HotelExecutive and its agents to transact such payments on your behalf.

You hereby authorize HotelExecutive's Internet Payment Service Provider to charge your credit card to pay for your membership to HotelExecutive. You further authorize HotelExecutive's Internet Payment Service Provider to charge your credit card for any and all purchases of products, services in association with HotelExecutive. You agree to be personally liable for all charges incurred by you in association with your access or other use of any content provided by HotelExecutive or any third party in association with HotelExecutive. You acknowledge and agree that your liability for all such charges shall continue after termination of your access or any type of membership arrangement with HotelExecutive.

In the event that you have chosen to have your membership automatically rebilled, unless and until you notify HotelExecutive that you wish to cancel or terminate your membership to HotelExecutive, you hereby agree and authorize HotelExecutive's Internet Payment Service Provider to automatically renew your membership to HotelExecutive on a continuing basis and to charge your credit card (or other payment means you have selected) to pay for the ongoing cost of your membership. You hereby further authorize HotelExecutive's Internet Payment Service Provider to charge your credit card (or other approved payment means you have selected) for any and all purchases of products, services and entertainment provided to in, at, through or in association with HotelExecutive.


The following is the Privacy Policy for HotelExecutive

We can be reached via telephone, email, or online at our contact page. When you visit our site we do not log any information regarding your domain or email address. Information Sharing: We do not share user information with any third parties other than via press release distribution as described below.

Hotel Newswire is a newswire service that distributes press releases on behalf of our users. If you decide to submit a press release for distribution through our system we will transmit your entire press release including any personal information therein contained to our media contacts and online distribution points including search engines. This is the only redistribution of your information that we engage in. Your submission of press releases through our system indicates consent with this policy. The information we collect during your registration process is used to notify users about updates to our service and inform users of any special events hosted by Hotel Newswire. This information is not shared with other organizations for commercial or non-commercial purposes.

Cookies: Our system requires the use of cookies to enable the user to log back into our website to access information from the newswire, without having to log in each time using the required username and password.

If you do not want to receive email from us in the future, please let us know by following instructions included in our communication with you. Users who supply us with telephone numbers online may receive telephone contact from us regarding their account, or informing them of new products and services available on the HotelExecutive website. If you do not wish to receive such telephone calls, please edit your account and remove your phone number from your account profile. This can be done from your user account menu.

Ad Servers: We do not partner with or have any relationship with any ad server companies. From time to time, we may use customer information for new uses not previously disclosed in our privacy notice. If our information practices change at any time, we will post the policy changes to our website to notify you of these changes and provide you with the ability to opt out of these new uses. If you are concerned about how your information is used, you should check back at our website periodically.

Upon request we provide site visitors with access to all information (including proprietary information) that we maintain about them. Users can access this information by logging in to their account.

Security: We always use industry-standard encryption technologies while transferring and receiving user data exchanged with our site. We have appropriate security measures in place in our physical facilities to protect against the loss, misuse, or alteration of information that we have collected from you on our site. We do not store credit card information in our systems.

If you feel that this site is not following its stated information policy, you may contact us.

Hotel Newswire Headlines Feed  

Zoe Connolly

2020 will be known as the most devastating year in history for the travel and hospitality industries, with mass layoffs and cancellations changing the game overnight. All eyes are on the travel industry as it adapts to the shifting COVID-19 landscape, and its success will be crucial to the healing of our economy and world. The good news – new data shows there's pent-up demand for travel among Americans. Pulling from his decades of experience in the travel industry, MMGY Global CEO Clayton Reid shares his predictions and recommendations for hospitality executives getting back on their feet in a post-COVID-19 world. READ MORE

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.