HOTEL BUSINESS REVIEW

March FOCUS: Hotel Human Resources

 
March, 2021

Hotel Human Resources: Pending Labor Shortage

The immense devastation suffered in the hotel industry last year has compounded a problem that human resource professionals will face once the market starts to recover in 2021 - a pending labor shortage. Though some hotels have done their best to retain employees or to ease the suffering caused by mass furloughs, staff reduction was inevitable and many of those employees may not be available to return when guest traffic picks up. Consequently, hotels will once again be competing to find and retain qualified talent to staff their operations. Naturally, companies will have to review their wage and benefits packages in order to remain competitive. They might also wholeheartedly embrace the work-from-home trend for some corporate positions. In addition, human resource professionals will also have to definitively convince frontline employees that their  hotels are safe to work in. The March Hotel Business Review will explore what some HR professionals are doing to address these and other employment issues in their respective departments.  



This month's feature articles...

Stacey Oliver-Knappe

Are you challenged onboarding new employees or keeping current employees trained on evolving information? Do you struggle how to upskill staff to maintain high guest service levels? This article simplifies the training function to teach any leader workforce learning tactics and strategies to continue staff develop. I am confident you can do this, and do it well, with these ideas. READ MORE

Zoe Connolly

Covid happened, the industry is starting to adjust, and now what? While we don't know how soon things will get back to normal or if this is our new normal, what we do know is that travel is starting to pick back up. This means hotels need to restaff and reopen. Let's focus on how we can find the best talent and get our teams to thrive. READ MORE

Suzanne McIntosh

The impact of 2020 will have a long term effect as millions of jobs were lost, hotels closed and businesses that depend on our industry were shuttered. This article shows how hiring managers can source and hire the very best candidates in this new environment. It will also give some guidance to job seekers on how to compete for the fewer positions that are available in this different employment landscape. READ MORE

Sheetal Singh

As we seek diverse individuals to fill our organization's ever evolving human capital needs, we also need to ensure that we hire individuals that are a good fit for our organization. In this article we highlight the traps leaders need to avoid and how to look for similarity in value that helps them find candidates with good fit. READ MORE

James Ward

Devastated from COVID-19, our current focus is a return to normalcy. We terminated millions globally. Those who remain are tired and worn. Our mad rush to terminate left sentiments of distrust, distaste, and dissatisfaction. Future potential employees are encouraged to steer clear. Without a "call to action" on recruitment/ employee satisfaction we face rough waters ahead for talent acquisition. READ MORE

Florian Kittler

Can a virtual interview be enough to hire senior executives without meeting them face to face? Can a brand entice top talent to join based on a Zoom call? Florian Kittler from HVS Executive Search explores how virtual recruiting is becoming the new form and why hospitality companies should revisit their biggest strength and incorporate it into their hiring process. READ MORE

Adam Calli

What kind of support should a hotel executive receive from their HR team in 2021? And what kind of support should they expect their HR team to expect from them? Find out from an expert how HR has changed over the past 40+ years, how you should change with it, and how all will benefit along the way! READ MORE

James Houran

Psychology says that decision-making is complicated by a "speed-accuracy" trade-off. This issue becomes more salient as the post-pandemic "rebound and recovery" period approaches. Many organizations will need to increase their talent bench-strength quickly to meet pent-up demand. New psychometric research and AI-technologies confront the traditional trade-off by facilitating more efficient and effective hiring decisions than ever possible before. READ MORE

Paul Feeney

No matter your role or how long you have been in it, we all have situations we would rather avoid. No matter the situation, most would agree that leaving your comfort zone can create the opportunity to flourish professionally, personally, and financially. Yet that comfort zone can be a cozy blanket of security quite difficult to shed! READ MORE

Conor Kenny

The pandemic, like a nasty cut, will leave many scars. Healing will take time but there's a bigger problem coming for a fragile and bruised hospitality industry. A problem that has the capacity to destroy the heart of what excellence in hospitality is all about. We are talking about young people and how they are choosing to leave the industry before they start. READ MORE

Mark Munoz

As a result of the pandemic, the hotel industry experienced diminished numbers in market size and employees in the workplace. This requires a reframing of conversations pertaining to the practice of human resource management. With challenges emerging in various fronts, solutions are available through a three-pronged strategy involving the rapid response to issues, heightened revenue focus, and revitalization of technology. READ MORE

Robert  O'Halloran

The hospitality industry needs to embrace reskilling and define it for their operations and apply it through education and training. Potentially, new contexts can be incorporated into hospitality business models to include enhanced mentoring programs, a focus on technical abilities, improved organizational culture and highlighting empathy as a skill. All of which need to be incorporated it into hospitality training and education and seeing the issues from a guest and fellow employee perspective. READ MORE

Albert Brannen

President Biden promised to be "the most pro-union President" in U.S history. In his first days in office, Biden took swift action to change agency personnel, sign Executive Orders promoting unions and begin a dramatic pivot toward a pro-union environment. This article offers 20 steps that employers can take to increase employee engagement and minimize their vulnerability to union organizing. READ MORE

Merrick Dresnin

Just like with any sickness, it is important to take your temperature to determine how it is affecting you. The same holds true in business -- companies need to take their temperatures and use the reading to see where they are on the "road to recovery". Human Resources can be a company's thermometer and provide numbers that tell us if we are on our way to recovery and normalcy. READ MORE

Eugenio Pirri

As the adage goes, with every cloud there is a silver lining. This crisis has undoubtedly changed the face of hospitality for years to come. It too has transformed the way HR is seen in a business, and how organisations and their workforces will look. As a result, we are now seen the 'Covid Dividends' - the learnings and some surprisingly positives outcomes. We need to take all that we have learnt, done, adapted and use this so it becomes part of our strategic fabric. READ MORE

Roberta Chinsky Matuson

Millions of confined people are longing to hit the road again. Many have already begun to do so. Are you ready to welcome an influx of guests? Now's the time to rethink your entire talent strategy so that you're able to quickly staff up, with the right talent, the moment hotel bookings begin to rise. Here's where to begin. READ MORE

Coming up in October 2021...

Revenue Management: Monetizing All Offerings


Of all the departments within hotel operations, Revenue Management may have been the hardest hit, due to the pandemic. The logic goes - no revenue, no need for revenue managers - so many industry professionals were furloughed. If business rebounds in 2021, as expected, then hotel management will have to determine when prevailing occupancy levels justify bringing back their revenue management team. Also, the pandemic seems to have exposed some weaknesses in the traditional RevPAR models. There is a growing understanding that it is no longer sufficient to use a "revenue per available room" model; instead, hotels are adopting a TRevPAR model (total revenue per available room). This model recognizes that revenue streams from other departments are just as important as the revenue gained from rooms. As a result, hotels are looking at ways to monetize any and all hotel offerings - from dining outlets and spas to outdoor function spaces and local partnerships. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.