Organic Cotton for Hotels and Spas
Making the Change for Happy Guests & a Healthy Planet
By Eileen Mockus CEO, Coyuchi | July 06, 2014
What makes a hotel or spa experience special? What sets a property apart, attracts guests and inspires loyalty? Increased awareness of the benefits of clean and green living means that more and more consumers are seeking the organic label –on the food they eat, on the clothing they wear and on the bedding and bath linens they choose. And these aware, informed consumers expect the same high standards (or even higher) at a hotel or spa as those they set for their own homes.
The Next Step in Wellness
Organic cotton textiles are a great choice for hotels that care about creating a holistic experience for guests – an experience in which every detail promotes wellness as well as welcoming comfort. Choosing organic textiles, just like choosing organic food, reflects a consumer's desire to be thoughtful about the environment-both in general and immediately around them. By providing organic cotton sheets, towels and robes, a hotel or spa shows that they share their guests' values and care about their health. Those thoughtful details, and that connection, are what guests remember, and rave about, long after they check out.
Organic in the Field
When cotton textiles bear the "organic" label, they are made using fiber that is grown according to the National Organic Program run by the United States Department of Agriculture(USDA). The organic farming standard for fiber, like that for growing food crops, requires that only natural and non-toxic fertilizers and other agricultural inputs are used.
Cotton is grown on more than 70 million acres of land worldwide, and less than 1% of the world's cotton is grown organically. Conventional cotton farming has become very reliant on large amounts of pesticides and synthetic fertilizers, many of which are either suspected or known carcinogens, groundwater contaminants, endocrine inhibitors or toxic substances. According to the Textile Exchange and data from the USDA, every acre of conventionally grown cotton requires 6 pounds of pesticides.
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