The Hotel Spa and the Expanding Wellness Movement

By Leslie Wolski President, Wolski Spa Consulting | July 20, 2014

As the wellness movement expands hotels are scrambling to offer a healthy environment to their health and fitness focused guests. Owners and general managers realized years ago that the spa is more than an amenity, but now the market is driving them to further develop their spa and fitness components.

The challenge is to combine spa and fitness to create an authentic wellness experience that is true to their hotel brand.

Decisions ranging from simply providing yoga mats in the guest rooms to spending millions of dollars on an integrated spa wellness center all deserve careful consideration. So, before jumping on the wellness band wagon and completely rebranding to become a wellness spa, some time spent considering the financial, operational and guest service related issues associated with providing "wellness everywhere" is strongly advised.

There are 10 important Spa Financial, Operational and Guest Service related questions that must be asked when considering the trends and identifying the challenges of effectively and successfully integrating new wellness practices into the Spa.

Once these questions are answered owners and general managers will be able to make educated decisions on the proper path to take when considering the varied trends within the wellness landscape.

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Coming up in June 2019...

Sales & Marketing: Selling Experiences

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